Full-service Surry Hills PR and Communications Agency, Agent99 has expanded both its client portfolio and team, following multiple client wins.
Agent99 will work with new to market alcohol distributor Proof Drinks Australia, that specialises in the importation, sales and marketing of premium drinks brands from around the globe.
Proof Drinks will be utilising an Australian network of retailers and wholesalers to introduce beverages to the market and beyond in the APAC region, from July 2021 onwards.
To coincide with their market arrival, Agent99 will roll out PR and influencer programs for Proof Drinks Australia as they launch premium brands including Cazcabel Tequila, Kavka Vodka, and Silent Pool Gin, amongst others.
Director and founder of Agent99, Sharon Zeev Poole said: “After close to a decade of working with premium spirits brands, we’re thrilled to partner with a client such as Proof Drinks and bring our expertise to a global brand that represents so many brilliant spirits labels.”
Drew Doty, managing director of Proof Drinks, said: “Agent99 demonstrated their understanding of our purpose and ambition in launching our beverage portfolio into Australia.”
“I am confident that the team will strengthen our presence as we introduce some incredible new drops into the Australian market, and I am excited to see the results the team will generate.”
To support Agent99’s growing portfolio, the agency has hired two new members of staff into newly created roles.
Kathleen Quere comes into the team as an account executive following experience across lifestyle and health brands with The 6AM Agency. Arianna Khalidi has also joined the agency as a special projects coordinator.
Zeev Poole added: “Off the back of some incredible client wins and being highly commended in the Boutique PR Agency of the Year category at the Mumbrella CommsCon Awards recently, I am ecstatic with the new additions to our growing team.
“Most importantly, however, our new staff members reflect our core values and share our passion for achieving real business impact for our clients. I look forward to utilising their skillsets to continue the exceptional work we produce.”
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