Full-service Surry Hills PR and Communications Agency, Agent99 has expanded both its client portfolio and team, following multiple client wins.
Agent99 will work with new to market alcohol distributor Proof Drinks Australia, that specialises in the importation, sales and marketing of premium drinks brands from around the globe.
Proof Drinks will be utilising an Australian network of retailers and wholesalers to introduce beverages to the market and beyond in the APAC region, from July 2021 onwards.
To coincide with their market arrival, Agent99 will roll out PR and influencer programs for Proof Drinks Australia as they launch premium brands including Cazcabel Tequila, Kavka Vodka, and Silent Pool Gin, amongst others.
Director and founder of Agent99, Sharon Zeev Poole said: “After close to a decade of working with premium spirits brands, we’re thrilled to partner with a client such as Proof Drinks and bring our expertise to a global brand that represents so many brilliant spirits labels.”
Drew Doty, managing director of Proof Drinks, said: “Agent99 demonstrated their understanding of our purpose and ambition in launching our beverage portfolio into Australia.”
“I am confident that the team will strengthen our presence as we introduce some incredible new drops into the Australian market, and I am excited to see the results the team will generate.”
To support Agent99’s growing portfolio, the agency has hired two new members of staff into newly created roles.
Kathleen Quere comes into the team as an account executive following experience across lifestyle and health brands with The 6AM Agency. Arianna Khalidi has also joined the agency as a special projects coordinator.
Zeev Poole added: “Off the back of some incredible client wins and being highly commended in the Boutique PR Agency of the Year category at the Mumbrella CommsCon Awards recently, I am ecstatic with the new additions to our growing team.
“Most importantly, however, our new staff members reflect our core values and share our passion for achieving real business impact for our clients. I look forward to utilising their skillsets to continue the exceptional work we produce.”
Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]
To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]
The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]
Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]
Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]
Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]
In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]