Independent agency Agent99 Public Relations is proud to welcome BRiN as the latest addition to their portfolio of elite clients. BRiN is a new smart-phone App that provides users with free, on-demand business education, with access to a library of hundreds of video tutorials and expert advice from leading business advisors across over 80 topics.
In the next six to 12 months, BRiN will develop thousands of business conversations using computer-logic or simulated AI, to become the world’s first artificially intelligent business advisor.
Developments include closed captions and real-time translation into 30 different languages, benchmarking, leaderboards and interactive charts, and voice command-driven content.
“Our goal is to make business education free and accessible to millions of people around the world that own their own small business or are planning to start one soon,” said Dale Beaumont, founder and CEO of BRiN.
“There are 500 million business owners on the planet but sadly one in 10 (50 million) fail every year. With Agent99’s experience and proven track record in the B2B space, they were the natural fit for this campaign.”
Agent99 will execute a full service communications plan to launch BRiN onto the Australian market.
Agent99 CEO Sharon Zeev Poole said of the appointment, “BRiN is able to understand and pinpoint business problems (better than most humans can) and provide solutions and recommendations within micro-seconds. The two main reasons business owners fail include a lack of education, and a lack of support.
“Championing other businesses is something we’re very passionate about, so we’re really excited to connect BRiN’s amazing new technology with its key audiences. For us to ultimately contribute to higher success rates for start-ups in this country is a dream campaign to work on.”
Recent wins for the agency have seen Agent99 welcome a second addition to the family, with the newly appointed digital and PR account coordinator Mala McAlpin.
McAlpin has an extensive background in beauty, as well as industry experience as a fully qualified therapist. McAlpin’s skill set will allow the team to expand Agent99’s lifestyle and beauty portfolio further.
“Mala’s first hand insider’s knowledge of consumer demand in the beauty, health and wellbeing industry will provide a unique edge for clients in this space,” Zeev Poole said.
“This will be very useful in connecting brands with their right audiences and delivering content that will resonate well.
“We are seeing a strong trend of hiring talent with diverse experiences to bring us closer to understanding the consumer space we play in, so we’re really excited about what Mala will bring to the Agent99 team.”