Independent agency Agent99 Public Relations is proud to welcome BRiN as the latest addition to their portfolio of elite clients. BRiN is a new smart-phone App that provides users with free, on-demand business education, with access to a library of hundreds of video tutorials and expert advice from leading business advisors across over 80 topics.
In the next six to 12 months, BRiN will develop thousands of business conversations using computer-logic or simulated AI, to become the world’s first artificially intelligent business advisor.
Developments include closed captions and real-time translation into 30 different languages, benchmarking, leaderboards and interactive charts, and voice command-driven content.
“Our goal is to make business education free and accessible to millions of people around the world that own their own small business or are planning to start one soon,” said Dale Beaumont, founder and CEO of BRiN.
“There are 500 million business owners on the planet but sadly one in 10 (50 million) fail every year. With Agent99’s experience and proven track record in the B2B space, they were the natural fit for this campaign.”
Agent99 will execute a full service communications plan to launch BRiN onto the Australian market.
Agent99 CEO Sharon Zeev Poole said of the appointment, “BRiN is able to understand and pinpoint business problems (better than most humans can) and provide solutions and recommendations within micro-seconds. The two main reasons business owners fail include a lack of education, and a lack of support.
“Championing other businesses is something we’re very passionate about, so we’re really excited to connect BRiN’s amazing new technology with its key audiences. For us to ultimately contribute to higher success rates for start-ups in this country is a dream campaign to work on.”
Recent wins for the agency have seen Agent99 welcome a second addition to the family, with the newly appointed digital and PR account coordinator Mala McAlpin.
McAlpin has an extensive background in beauty, as well as industry experience as a fully qualified therapist. McAlpin’s skill set will allow the team to expand Agent99’s lifestyle and beauty portfolio further.
“Mala’s first hand insider’s knowledge of consumer demand in the beauty, health and wellbeing industry will provide a unique edge for clients in this space,” Zeev Poole said.
“This will be very useful in connecting brands with their right audiences and delivering content that will resonate well.
“We are seeing a strong trend of hiring talent with diverse experiences to bring us closer to understanding the consumer space we play in, so we’re really excited about what Mala will bring to the Agent99 team.”
The digital strength of Nine Radio’s talk stations reached new heights in September, achieving more than 11 million stream starts and more than one million podcast downloads. According to the Triton Webcast figures released by Nine today, the talk radio network recorded 11.07 million streams. As Sydney and Melbourne emerge from lockdown, listeners are turning […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Following the successful launch of entertainment streaming service BINGE, independent full-service agency The Hallway has further extended its partnership with Streamotion, developing the name and brand identity for Foxtel’s Group’s news streaming service, Flash. Flash is a first of its kind dedicated live news streaming service, featuring more than 20 local and global live news […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]