Agencies Free To Tell Porkies In Gay Marriage Plebiscite Campaign Ads
Like it or not (and a lot don’t) we’re all heading to the polls next February the 11th to vote on the Government’s gay marriage plebiscite.
Yesterday, the government pledged $15 million in advertising dollars to both the ‘yes’ and the ‘no’ camps (half each) to promote their respective cause.
However, because the ads will be classed as political ads (meaning they can be liberal with the truth) they will not be bound by the same standards of accuracy and truth that most other ads are.
News.com.au has reported comments from a spokeswoman for the Advertising Standards Bureau (ASB) saying as the campaigns are classed as political advertising there is no requirement for content of the ads to be factually correct. Nor will the ads be monitored by the ASB like other ads are.
B&T has contacted some agencies to see if they would create ads for the ‘no’ campaign, however, most said they would decline the work. However, with a $7.5 million kitty it’s pretty certain some won’t baulk at the added work.
The much touted plebiscite (which, yes, is compulsory to vote in) is proving rather divisive. Many argue it’s a matter for our elected federal politicians to argue over. While others – namely the Labor opposition – say any ‘no’ ad campaign would stir up hatred against the gay and lesbian communities.
The actual cost of us all going to the polls again has been reported at over $175 million, with many claiming it’s a waste of money when a simple vote in the House of Representatives would suffice.
Regardless of the outcome, the plebiscite’s result is not binding and the government doesn’t have to enact the people’s wishes if it chose not to. Although that does appear unlikely.
Please login with linkedin to comment
Advertising Standards Bureau Gay marriage plebiscite Malcolm Turnbul. Bill ShortenLatest News
An Educated Guess: Three Ways Hypothesis-Based Marketing Can Work For You
With Google abolishing third-party cookies and Apple continuing to push privacy-first solutions, marketers are on the lookout for new ways to reach engaged customers, while remaining compliant with rules and regulations. To help these marketers, Australian data commercialisation company smrtr has recently released a new whitepaper Through the Looking Glass: The Rise of Hypothesis-based Marketing. The whitepaper looks […]
After Eleven Years, Manu Feildel’s Seven Contract Comes To An End
celebrity chef Manu Feildel, best known for hosting My Kitchen Rules, will see his contract with Seven end this month. My Kitchen Rules, initially a ratings juggernaut for Seven, ended in 2020. Despite persistent rumours that the show would make a comeback in 2022, in a May interview with TV BlackBox, Seven’s director of programming Angus […]
Zurich Extends Partnership With Melbourne Football Club
Zurich has been co-principal partner of Melbourne Football Club since 2018 and the sponsorship arrangement broadened in 2020 when Zurich also became Co-Principal Partner of the club’s AFLW team. CEO of Zurich life & investments, Justin Delaney, expressed his excitement at being able to continue the successful partnership. “We’re thrilled to extend our partnership with […]
dentsu ANZ Expands Merkle To Become Lead CXM Brand & Merges Isobar Into BWM
dentsu Australia today announced it has launched a unified Merkle-led CXM proposition to the local market that brings together Data Transformation, Digital Transformation, and CX Consulting to create the most specialised CX practice in Australia, under its Merkle brand.
Isentia Names Top 75 Most Visible CEO Mentions In Australian Media
Isentia media monitoring has conducted a ranking of the top 75 most mentioned CEOs across broadcast, print and online media in Australia from January 1, 2021 to June 11, 2021. Qantas’ Alan Joyce had the most visibility of any CEO, with nearly 20 per cent of total mentions. Unsurprisingly, three of the top 10 visible […]
iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Study: Aussie Shoppers Still Buy On Price, But Emotion & Ethics Increasing Drivers
Cost continues to hold considerable influence on brand loyalty, yet emotional connections and ethical values are also becoming key loyalty drivers, according to new consumer research commissioned by Emarsys. Emarsys has launched its first annual Loyalty Index which seeks to understand whether ‘true’ loyalty still exists and what it looks like today. The company surveyed over […]
Sunday TV Wrap: Australian Ninja Warrior Launches To Just Under 800,000 Viewers
Nine dominated Sunday night, with the launch of Australian Ninja Warrior netting 795,000 viewers as per OzTAM’s metro data. It is the program’s fifth season, showing the Australian public’s apparently unwavering passion for watching incredibly fit people fall off tall objects. The top watched program was Nine News which had 1,064,000 viewers, as compared to Seven […]
DDB Remedy Launches New Campaign Heart Foundation Campaign ‘Saving Hearts’
The Heart Foundation’s new campaign – Saving Hearts – is a poignant reminder of what heart disease takes away from families while reminding the community that investing in research brings improved outcomes for survivors and their families. Created by DDB Group’s specialist healthcare agency, DDB Remedy, Saving Hearts captures the reality of the life-long impact […]
CHE Proximity Snares Justin Ruben Back From New York For ECD Role
CHEP has announced the appointment of Justin Ruben as executive creative director, returning from a six-year stint in New York at Droga5 and The&Partnership New York. Leading the team in Sydney, Ruben’s creative talent will complement CHEP’s senior creative leadership team, led by Gavin McLeod, chief creative officer and Glen Dickson, deputy chief creative officer. […]
Kathmandu Hosts Urban Zipline Event In Partnership With Beyond Blue
Nothing says the outdoors like the Kathmandu brand. Although it readily fails to mention the chances of bear attack.
Victoria’s Secret To No Longer Call Ambassadors ‘Angels’ As Part Of Major Rebrand
In bad news for perverts everywhere, knickers brand Victoria's Secret is shifting its marketing out of 1972.
Evian Uses Ronaldo’s $5.2 Billion “Drink Water” Stunt In Own Marketing
Nothing screams "wanker" quite like an Evian water, does it? Admittedly, a well-hydrated wanker.
Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Facebook To Expand Transparency Around Political And Social Issue Ads In Australia
Facebook to expand transparency around political & social issue ads. Mark still refusing to crack a smile, however.
Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
Tommy Hilfiger’s Former Global CMO Joins Celebrity Cruises
This has all the hallmarks of an episode of The Love Boat, sans one of Issac's daiquiris and an unwanted STI.
COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
DEADLINE WARNING: Entries For Best Of The Best Awards Close Next Friday!
Consider this our FINAL WARNING about Best of the Best entries. Well, at least until we remind you again next week.
“Mike Hunt, Hugh Janus & Mike Oxlong!” Right Wing Broadcaster Gets Pranked By Its Own Viewers
B&T warns this comes with a number of puerile schoolboy jokes. You'll possibly get afternoon detention just reading it.
Saatchi & Saatchi Appoints Georgia Jones As Melbourne GM
Big news out of Melbourne today. A new GM for Saatchi & Saatchii & someone spotted in Flinders Street not wearing black.
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Australian Geographic And Tourism Australia Partner For Special Edition, ‘Australia’s Quiet Places’
Australian Geographic unveils 'Quiet Places' edition, with shelving pingas up The Goldie failing to rate a mention.
Thursday TV Wrap: Two-Minute Noodle Challenge Sees MasterChef Top Entertainment, But Seven Takes The Night
Two-minute noodles the star of last night's MasterChef. Yet, strangely doesn't see a spike in uni student viewership.
Carat Hires Oliver Carthy As Head Of Digital
Oliver Carthy appointed Carat's new head of digital and unofficial de-jammer of paper jams in office copier.
New Research Names Olivia Rodrigo And BTS The Most Popular Study Music
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Noel Gallagher Wants To Sell Oasis’ Back Catalogue For $367M So The Songs Can Be Used In “McDonald’s Adverts”
Oasis want to sell their back catalogue to advertisers. To be fair, you'd pick up their last few albums pretty cheap.
Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank
B&T only watches Ninja Warrior for the agility, the sheer athleticism and the raunchy pervability.
Cannes Lions Announces 2021 Awards Entry Numbers Before Launch Of Virtual Event
Sadly, once again there's no trip to France again this year. Still, spare a thought for Cannes' rude & surly shopkeeps.
