The Age Kicks Off AFL Season At Premium Cocktail Event In Melbourne

  • The Age's AFL season launch
  • The Age's AFL season launch
  • The Age's AFL season launch
  • The Age's AFL season launch
1 / 4
Jo Balfour
By Jo Balfour
SHARE
THIS



The honourable John Eren (Victoria’s Minister for Tourism and Major Events, Minister for Sport and Minister for Veterans), welcomed the new AFL season at a high-profile, invitation-only cocktail event hosted by The Age at Melbourne’s newest luxury event space, Mercedes me.

Eren’s address included the anti-scalping legislation, which is set to be debated imminently with the government looking to protect events like major musicals and concerts from scalpers – football is also on the agenda.

“We are the only news organisation in this town old enough to have been there for the very first match in 1858,” Mark Hawthorne, publisher of The Age, said.

“We were here for the formation of the league, we have reported every single season and every grand final, and this season we have reinvested in our football team.

“We have welcomed Jake Niall back into the fold as our chief football writer, replacing the legendary Caroline Wilson, who remains a key columnist. Martin Blake is back, Warrick Green is back, and Peter Ryan has joined our team from AFL.com.”

Michael Gleeson, senior sports writer for The Age, led a panel that included perspectives and predictions ahead of the start of the 2018 AFL season from The Age’s chief football writer, Jake Niall; dual Brownlow Medallist, premiership winner and columnist for The Age, Chris Judd; and The Age’s chief sports columnist and associate editor, Greg Baum.

“As always, we eagerly await the AFL season opening and it was a privilege to host this prestigious event with some of the most knowledgeable and experienced sporting and sports reporting talent around, as well the honourable John Eren MP,” Alex Lavelle, editor at The Age, said.

“It reflects the emphasis we place on providing Australia with the greatest insight into sports, and AFL in particular.

“This year, we’re particularly excited to see how people interact with our new platform which focuses on placing our award-winning content and imagery front and centre.

“It also gives our audiences the chance to really feel part of the AFL community via the commentary feature we’ve introduced, so we expect some lively debate online.”

Please login with linkedin to comment

AFL The Age

Latest News

Why Search Should Be The Icing On The Cake To Your TV Spend
  • Partner Content

Why Search Should Be The Icing On The Cake To Your TV Spend

Putting a certain global pandemic aside and despite its innumerable detractors, television ad spends in Australia were nudging the $4 billion-mark annually before COVID arrived and pummelled the numbers. Putting that in perspective, linear, free-to-air TV in Australia still pulls about one-in-four of every ad dollars spent. Despite the competitive and growing fight for eyeballs […]

Partner Content

by B&T Magazine

B&T Magazine
Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

Recommended

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]