For its annual Arts issue, The Australian Financial Review Magazine has published not one but three different covers, featuring comedians Em Rusciano, Rove McManus and Craig Reucassel, each backed by a four-page gatefold for BMW’s 5 series.
Readers who buy The Australian Financial Review newspaper today – Friday, February 24 – will find the inserted magazine with one of these three special covers on it.
“The special treatment is a way to highlight a cover story about how today’s crop of comedians are turning crazy capers into canny careers, helped along by a combination of fragmenting distribution channels, globalisation and social media,” AFR Magazine editor Katrina Strickland said.
“In today’s marketplace, anything that helps you stand out is a plus. We thought the annual Arts issue the perfect place in which to try something a bit out of the box.”
Director of commercial for Fairfax Media’s Prestige Group, Nerissa Corbett, added: “We are thrilled to have BMW 5 series running a four-page gatefold off the cover of this special Arts issue. This is the third year we have run this edition and support continues to grow with our biggest issue to date. The Arts issue for AFR Magazine is leading the way, as is the all new BMW 5 Series, a leader in innovation and technology.”
Introduced three years ago, AFR Magazine‘s Arts issue has grown to a record 84 pages in 2017. AFR Magazine is inserted monthly into The Australian Financial Review newspaper. The 22-year-old AFR Magazine has been voted newspaper inserted magazine of the year for the past four years in a row at the Australian Magazine Awards.
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]