In anticipation of the AFL Grand Final, Truce Films has partnered with the AFL to drop its finals campaign.
The feel good campaign teases multiple possible endings of the highly anticipated event. Gavin Wanganeen, Joel Selwood and Brendon Goddard amongst others make an appearance in the 30-second spot.
Jonathon Bernard, AFL creative and innovation director, said: “As a fan, your senses are in overdrive when in attendance at a Finals match. You want to run through a brick wall, scream for your heroes and throw up your meat pie, all at the same time.
“It’s a rollercoaster of emotion and we aimed to showcase that ride in this year’s campaign,” he continued.
“A campaign supported by A-Grade AFL talent that know a thing or two about the stories that September can bring”.
The campaign is rolling out across TV, OOH, print, radio and digital, as well as social that will integrate fan and player imagery.
Watch the campaign here.
Credits:
AFL
Creative & innovation director: Jonathon Bernard
Producer: Luisa Mirabilio
AFL marketing: Anthony Voyage
Media planner: Lachlan Mount
Marketing manager: Tom Feldgen
Project manager: Aude Nieul
Truce Films
Director: Bill Irving
Head of production: Michael Ciccone
Executive producer: Elise Trenorden
Producer: Carla McConnell
Director of photography: James L Brown ACS
Post production: Mr Fox Post
Producers: Clare Lehner/Beck Read
Editor: Andrew Stalph
Colourist: Edel Rafferty
Online: Drew Moden
Sound: Bang Bang Studios
Producer: Polly McGregor
Sound designer: Sam Hopgood
Music composition: Blut Audio
Composer: Michael Robb
