Creative technology company AFK has launched an Australian first interactive 3D banner advertising format, with automotive company MINI Australia as the inaugural advertiser.
Sydney headquartered AFK has secured the exclusive market rights to the 3D banner advertising format from Japan based Mawari Inc, a creative technology development agency specialising in MR (Mixed Reality), AR (Augmented Reality), and Web 3D.
MINI is the first brand in Australia to adopt the new format, promoting its MINI Countryman model across Nine’s digital assets including The Sydney Morning Herald, The Age, and nine.com.au. Consumers can customise the way the car is presented, allowing them to rotate the vehicle, change colours, turn the headlights on and off, and explore details in and outside of the vehicle.
This first to market advertising opportunity delivers powerful insights, tracking each and every consumer interaction and selection, providing richer reporting metrics in addition to traditional click through rates (CTR).
James Sugrue, founder and CEO at AFK said: “We are thrilled to offer this new immersive advertising experience in Australia. Banner advertising still accounts for a significant proportion of digital display spend in Australia but it hasn’t evolved in years. With Mawari’s technology, we can now offer advertising that’s not only engaging for consumers but allows brands to showcase their products in 3D whilst collecting powerful consumer insights along the way.”
Luis Ramirez, founder and CEO from Mawari added: “Advertisers and marketers are always in search of new ways to better engage and understand consumers, and our business is focused on developing these solutions. AFK have strong capabilities in recognising and scaling adoption of creative technologies, in addition to having a strong portfolio of clients. We are delighted to be partnering with them to launch our immersive 3D technology in Australia.”
AFK was recently reappointed as digital services partner for MINI Australia for an additional two years, bringing the longevity of its relationship to over ten years together.
Alex McLean, head of marketing for MINI Australia & New Zealand said: “Driving customer experience is a priority for MINI, so being able to give consumers the chance to interact with our MINI Countryman model, directly via banner ads, is an exciting opportunity and we’re delighted to have partnered with AFK to bring it to life.”