Seventy-Five Per Cent Of Adland Against Quotas For Diversity

Seventy-Five Per Cent Of Adland Against Quotas For Diversity
SHARE
THIS



The majority of media and marketing executives agreed that quotas are not the best way to achieve greater diversity in the industry, B&T’s Changing the Ratio event held last week has discovered.

Three-quarters of the audience voted against quotas instead calling for wider cultural reform in the industry through policies, an overhaul of recruitment processes and organisational restructures.

The vote followed a passionate debate on the topic where two panels of industry veterans took part in a live debate, pleading their case for and against quotas.

“Creating the type of organisational cultural change that enables genuine diversity and inclusion is a long and complex process that requires a whole range of interventions,” said Diversity Council Australia CEO Lisa Annese.

“The advertising and marketing industry have a long way to go. John Draper and his ilk have not yet left the building, but you don’t create diversity overnight by imposing a quota. You need to get the basics right on your true journey to diversity and inclusion.”

AFL head of media Sarah Wyse, who also runs a business that promotes women in the workplace, echoed Annese’s sentiment, adding that 70 per cnet of diversity strategies fail within organisations because of quotas.

“Quotas drive short-term change, but they don’t drive long-term change because there’s no cultural education or behavioural shift in how people are thinking about making change in the business.

“If you lead with quotas you are always in the meritocracy debate… People are hired because they are a certain background or ticking a certain box. Then people start feeling like they aren’t being valued from their own experience or what they can deliver to a business.”

While Annese and her team, which also included Coffee Cocoa Gunpowder founder Ant Melder and AFL head of media Sarah Wyse, agreed that targets, decisive interventions and a focus on culture was the way forward, others disagreed.

Women’s Agenda publisher Tarla Lambert said the system has been stacked against women for decades and nothing thus far has worked to correct the wrongs, which is why quotas are needed to make radical change.

“If we want to see real, radical change in our lifetime, it’s time to implement quotas in media and advertising. It’s time to give women and every minority group the recognition they deserve and send a clear message that the boy’s club of yesteryear is done and dusted,” she said.

“No, it’s not glamourous. It’s not where we wished we’d be, but we dug ourselves a bloody big hole and now we need to dig ourselves out of it.”

Despite a strong debate from Lambert and her team, including IBM marketing chair Mari Kauppinen and SCA strategic recruitment management Arthur Georgiou, when it comes to quotes, the industry says no.

CTR_sponsor_block

Please login with linkedin to comment

changing the ratio diversity quotas

Latest News

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams
  • Technology

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams

The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]

PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children's online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading  video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)
  • Technology

TikTok Offically Reaches One Billion Users

TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
  • Media

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

Bangkok, Thailand - Jun 23, 2015 : Group of credit cards on computer keyboard with VISA and MasterCard brand logos
  • Technology

Loyalty Republic Launches Card Agnostic Rewards Program

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]

Facebook Hits Pause On Instagram Kids
  • Technology

Facebook Hits Pause On Instagram Kids

Facebook hits pause on Instagram Kids project. Zuckerberg still working on his giant laser & flying monkeys, however.

by B&T Magazine

B&T Magazine