Advertisers Can Tap into Nostalgic Music Videos With ‘Vevo Rewind’

Advertisers Can Tap into Nostalgic Music Videos With ‘Vevo Rewind’
SHARE
THIS



Through Vevo’s new prime media rotational product, brands and agencies can contextually target their buys to align with the music videos that defined past decades.

Vevo, the world’s leading music video network, has launched a new contextual ad targeting product, called Vevo Rewind. Through Vevo’s data-backed content recommendations, Vevo Rewind allows brands to place their campaign alongside the top Vevo music videos of a particular decade, from the 1970s through the 2010s, in addition to targeting a specific genre.

Vevo Rewind follows the success of ‘Moods’ launched earlier this year, a contextual ad targeting product, which groups music videos by specific sentiment for more emotional congruence between a campaign and its surrounding content. In a similar fashion, Vevo Rewind offers advertisers the top music videos of a certain decade, genre and country, in order to connect with music fans when they relive the biggest, most iconic music videos that transcend time.

Tapping into fond memories of the past is a particularly invaluable marketing tactic for engaging with a wide range of demographics, including older Millennials and Gen X consumers, which often return to their favorite music videos from years prior. For example, to reach older Millennials and Gen Xers, a brand can run its ads within the 50 most watched 90s pop music videos in Australia, including those from No Doubt, Savage Garden, Smash Mouth and Natalie Imbruglia. Or, for older generations, brands can target the top 80s rock music videos, such as those by AC/DC, Guns N’ Roses and Bon Jovi.

Associating brand messaging with positive references from the early 2000s, 90s, 80s, and 70s also helps brands to forge meaningful connections between the past and present. Research from What If Media Group confirms that more than 30% of consumers are driven to a streaming service by the ability to re-watch old favourites than they are by access to fresh content.

“The music videos we grew up with stay with us for our whole lifetime. They help us reminisce and think about fond memories, and are such classic videos you just want to watch over and over. It is no wonder we are now seeing a resurgence of music from the 70s, 80s, and 90s today,” said Steven Sos, managing director, Australia & New Zealand, Vevo. “Furthermore, in this hyper-connected age, various platforms are fostering the discovery and sharing of decade-defining music videos today for younger generations, ensuring they will continue to be enjoyed by future consumers.”

Vevo Rewind is available across the Vevo network in Australia, Canada, Mexico, the United Kingdom, and the United States. Rewind content is inclusive of chart-topping music videos from 1970 – 2018 (copyright year) ranked according to their total lifetime view and current weekly view count.

Please login with linkedin to comment

Vevo

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]