Adshel’s Nicole McInnes Joins Pandora Internet Radio

Internet radio service Pandora Internet Radio has announced the appointment of two experienced executives and the addition of a newly created role evolving its growing Australia and New Zealand management team.

Nicole McInnes assumes the role of marketing director and Taly Yaniv joins the business as advertising operations director. In addition, Hazel Savage, who has served as marketing manager in ANZ since 2013, will now assume the role of industry relations manager to spearhead strategic collaborations with music industry stakeholders.

Yaniv and McInnes bring the multinational company’s expanding local operation to more than 30 employees across Sydney, Melbourne and Auckland, New Zealand, just two years after launching in the region.

“The Pandora business in Australia and New Zealand is growing at an exceptionally fast rate. Our business partnership portfolio continues to expand, particularly in areas of auto and consumer electronic devices, and our registered listener base now exceeds two million across ANZ,” said Pandora managing director for ANZ, Jane Huxley. “We are building out our team to optimise our current offering and capitalise on new opportunities. The broad range of experience Taly and Nicole bring to the table along with Hazel’s experience in the industry will help us do that for our business partners, listeners and music stakeholders.”

Yaniv joins the team from Pandora New York where she drove the end-to-end strategy and crafted a new vision for Pandora’s advertising operations while growing media sales on the East Coast. With this proven track record, Yaniv is a recognised expert in her field with much to offer in her new role. Prior to joining Pandora in 2012, Yaniv built and led the advertising operations team at Recyclebank, a green loyalty program and was a member of the business development and partnership marketing teams at American Express.

McInnes brings 20 years’ experience leading strong strategy and analytical marketing campaigns to her new role. Previously CMO at Adshel where she delivered a full re-brand launched a new digital outdoor network, and created industry-first viral campaigns, McInnes will bring her passion for integrated global networks and a drive to deliver high impact, creative campaigns to the Pandora team. Prior to Adshel McInnes held regional and local roles at American Express and Dell, and this year won the B&T Women in Media award for Marketing.

“I am incredibly excited to be joining the Pandora team in the new year. I can’t wait to engage and deliver new products to Pandora’s passionate listeners and tell the story of the brand to a broader audience across the ANZ region as we continue to grow the business,” said McInnes. “The innate humanity of Pandora combined with its constant innovation and genuine love of music and artists, give it all the elements to make it a natural extension of Australian and New Zealanders’ lives.”

Savage, McInnes and Yaniv will all be based at Pandora ANZ Sydney head office.

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