Adshel’s trade campaign to bring to light the necessity for brands and advertisers to stand out and ‘shine bright(er)’ during the winter months is still going strong, despite the chilly winter months which typically are times people discount out-of-home advertising.
With the end of summer and daylight savings, clients are potentially missing out on valuable exposure to audiences during peak evening commutes. In fact, this can be up to 32 per cent of the daily audience they are missing out on which essentially results in the same proportion of their advertising spend that is not being seen.
Emphasising the effects that winter has on the commuter journey, including changed behaviours and attitudes during the cooler, darker months, the ‘Shine Bright(er) with Adshel’ campaign urges advertisers to engage commuters (especially peak-hour commuters that represent over 32 per cent) by selecting Adshel as the perfect out-of-home partner on their media plans.
Adshel’s head of marketing Charlotte Valente said, “In order to deliver on the promise of enabling advertisers to ‘shine bright(er) with Adshel’, our suite of quality illuminated products ensures that brands are showcased with optimum quality everywhere, every time.”
The campaign already gave agency staff the chance to win illuminating experience at VIVID Sydney, including flights, five star accommodation, a VIVID harbour cruise and dinner at one of Sydney’s most iconic restaurants.
Valente added, “What’s more, Adshel has proved that we are effective and we are the perfect partner to any media schedule.”
Supporting the previously released Adshel Effect research that proved broadcast street furniture campaigns increase campaign effectiveness by as high as 89 per cent, the newly released findings support the value of running a broadcast street furniture campaign alongside other mediums – another way to ‘shine brighter’.
Key findings included:
• TV: Running an Adshel street furniture campaign alongside a TV campaign increases purchase intent by 60 per cent on top of a TV campaign run on its own
• ONLINE: Running an Adshel street furniture campaign alongside an online campaign increases intrigue by 38 per cent on top of an online campaign run on its own
• RADIO: Running an Adshel street furniture campaign alongside a radio campaign increases loyalty by 29 per cent on top of a radio campaign run on its own
• PRINT: Running an Adshel street furniture campaign alongside a print campaign increases advocacy by 28 per cent on top of a print campaign run on its own
Valente said of the research, “The launch of Adshel’s ‘Shine Bright(er) with Adshel’ campaign demonstrates our commitment to show advertisers the true value of Adshel’s portfolio of product solutions to light up their messages.
“The campaign, backed up by the findings from one of our most ambitious research studies to date, proves how with our assets we can collaboratively work with other media to give advertisers the best results.”
This research is the second in a series of releases as part of one of the most extensive research and insights projects Adshel has ever taken. You can find more information here.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]