Adobe has released its latest ad for photoshop, highlighting the power of imagination – and colour – available on the software.
‘Fantastic Voyage’ follows a woman on her daily commute who uses Photoshop to reimagine the world around her. She ultimately ends up transforming her every day, mundane ride into a fantastic voyage to the furthest corners of her imagination.
Aptly, the ad is scored to The Rolling Stones’ 1967 hit ‘She’s A Rainbow’.
You can watch it here.
https://www.youtube.com/watch?v=uvmQfn5PsAI&feature=youtu.be
Adobe chief creative director AJ Joseph said: “Nothing is off limits to your imagination. ‘Fantastic Voyage’ showcases Adobe Photoshop as more than just a tool, it’s a vehicle to help you reimagine our world’s canvas. It’s never been more important than right now to see things in new perspectives, play with reality, and ignite your creativity.”
72andSunny Los Angeles creative director Lauren Smith: “While we started the campaign before COVID-19, we entered into production right as the pandemic started to hit the United States. In an interesting twist of fate, we had to use the power of imagination not only in our film but also in the way we made it. From remote production night shoots in Prague to a video village in Los Angeles to countless remote post-production calls across oceans and time zones and remote editing/mixing/coloring, we figured out ways to work that we previously wouldn’t have imagined possible. The result is a stunning ode to the places our imagination can take us, even when the world puts constraints and limitations on us.”
Creative Credits:
Brand: Adobe
Creative Agency: 72andSunny Los Angeles
Director: Antoine Bardou-Jacquet
Production: Partizan
VFX: Mathematic
Song: “She’s a Rainbow” by The Rolling Stones
Mix/Sound Design: LIME Studios
Editorial: Work Editorial
