Up-and-coming Amazon retailers will now be able to integrate Adobe’s sales services into their businesses through a free downloadable extension.

Amazon Sales Channel has officially been introduced in the Magento Marketplace, just one year after Adobe acquired Magento Commerce for $1.7 billion.

The update, unveiled at Imagine 2019 this week, means Amazon sellers will be able to access Magento’s features that have been natively integrated with Amazon’s merchant tools, ultimately helping them to reach more customers.

Adobe vice president of commerce product & platform, Jason Woosley said: “Amazon Sales Channel effectively removes these barriers to entry for merchants trying to gain a foothold on Amazon by allowing them to quickly integrate their catalog, establish a bi-directional data flow and start managing listings from their Magento admin.

“By seamlessly integrating their Magento store with multiple Amazon accounts and regions, merchants can make their Magento Admin the central hub for all their critical Amazon marketplace activities, thereby reducing data silos, removing operational friction, and eliminating additional integration costs.”

Since acquiring Magento, Adobe has introduced its Adobe Commerce Cloud, which is powered by Magento.

The initiative will allow retailers to create a better end-to-end experience by leveraging Amazon’s product data, use automated pricing rules to adjust with competitor pricing, sync catalog with Amazon Marketplace listing rules and keep inventory levels in constant sync with Amazon.

Merchants can now also access the capabilities of Adobe Analytics.

The offering is targeted at small and medium sized enterprises and includes capabilities to deal with peak online retail periods like Black Friday and Cyber Monday.

There is also a fully integrated, end-to-end Google advertising solution for businesses offered in the Magento Marketplace.

The move is part of Adobe’s B2E (business to everyone) push, unveiled at this year’s Adobe Summit.