ADMA replaces its awards

ADMA replaces its awards
SHARE
THIS



DMA (the association for data-drive marketing and advertising) has launched a new awards program that will replace the 36 year old ADMA Awards.

The new awards program, Australian Creativity and Effectiveness Awards (AC&E Awards) has a whole new look with a new slogan and award categories.

There are now 30 award categories to enter with 14 new categories, including social media campaigns, data-driven mail and customer experience.

Check out the full release below for all the info.

“New name, new awards, new categories:

ADMA launches new Awards program for the industry

Sydney, 4 June 2014 – The Association for Data-driven Marketing and Advertising (ADMA) has launched an all-new awards program called the Australian Creativity and Effectiveness Awards (AC&E Awards) to replace the 36-year-old ADMA Awards.

The new-name Awards program features a new mandate, slogan and new awards categories.

“The AC&E Awards will be truly representative of the rapidly evolving marketing, media and advertising landscape,” said Jodie Sangster, ADMA CEO. “We intend to award the best of the best which so few awards shows do these days.”

“The most significant change is that campaigns entered into the AC&E Awards must demonstrate both creativity and effectiveness in equal proportion, not one or the other as in past years. The rationale is simple: campaigns from now on must be both effective and creative to be deserving.”

The AC&E Awards will feature the tagline: ‘Rewarding the optimum balance of creativity and effectiveness.’

Regarding creativity, judges will look at the creativity of a campaign in the widest sense of the word. The remit will still cover great creative work, but judges will also be looking for a creative approach to marketing and advertising to engage customers using technology, a great strategy or previously untested methods.

On the effectiveness side, campaigns must reflect ROI, meet objectives and exceed customer expectations.

ADMA consulted with some of the industry’s best creatives and marketers on the way forward for the new awards program.

“It’s wonderful to see an association like ADMA looking at all the components that now make up marketing and advertising – data, technology, creativity, content and customer experience – and rewarding those campaigns that are both creative and effective. That’s how it should be,” said Patrick Collister, Google Head of Design, UK and Northern Europe.

“I was delighted to lead the people working with ADMA on the AC&E Awards to ensure that in future all campaigns awarded will demonstrate the best creative thinking possible and tangible business success,” said David Bell, Executive Creative Director, MercerBell.

“The marketing leaders of the future are going to be people with both quantitative and creative skills. They won’t be just brilliant creative minds or brilliant measurability experts. They will be the perfect blend of both and the results will be seen in the campaigns. That’s why the new AC&E Awards are the way forward,” said Sandra De Castro, Chief Marketing Officer, National Australia Bank.

New categories created

This year there are 30 categories to enter, plus Pinnacle and Excellence trophies which judges award to outstanding individuals and agencies. There are 14 new categories including social media campaign, data-driven mail, ambient/experiential marketing, data visualisation and customer experience, to better reflect the new world of marketing, media and advertising. Some categories that don’t reflect the new ADMA remit have been retired.

“At a time when our industry is changing so rapidly, the AC&E Awards program is capturing the zeitgeist by leading the change in creating exciting modern awards categories that truly reflect where marketing and advertising is going and what should be rewarded now. ADMA is not afraid to be controversial in its choices or to drop categories that we feel no longer suit our data-driven remit,” said Ms Sangster.

ADMA has also created an online submission system for the awards to improve and speed up the entry experience for agencies and brands.

The 2014 AC&E Awards will take place on Thursday, 30 October at Sydney’s The Star, Pyrmont. To enter your best campaigns and find out more, visit www.acandeawards.com

Deadline is 1 August 2014.

Please login with linkedin to comment

Latest News

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]

Seven Reveals Revenues Up 45% In Q4
  • Media

Seven Reveals Revenues Up 45% In Q4

Seven West Media releases Q4 update. Yet, no mention of Ben Roberts-Smith or James Warburton's gold-plated toilet seat.

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]