Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series.
This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not only an absolute sporting blockbuster but also a must-watch TV event where the ads would be as exciting as the football action.
McDonald’s were our first winners in 2020, with “End of Night” created by DDB with media partner OMD taking home the coveted big prize.
“McDonald’s brought us a beautiful ad to win the very first State of Originality, celebrating a part of the day few of us see, long after the big game is over. It was brilliantly crafted with a wicked soundtrack, It’s Oh So Quiet from Betty Hutton,” said Liana Dubois, Nine’s director of powered.
“In 2022, Nine will once again throw down the gauntlet, challenging advertisers to bring their big ideas to our screens to engage with our audiences.”
The State of Originality prize awards $1 million in advertising inventory across Nine’s television, radio, digital and print assets to the commercial judged the winner after the three live Origin telecasts.
Our judges for 2022 include dynamic duo Josh Whiteman and Paul Chappell, Co-Founders of Brand+Story and creators of this year’s acclaimed story of optimism, Fly Away from Qantas; Tara Ford, Chief Creative Officer, The Monkeys; Liana Dubois, Director, Powered by Nine; Cindy Gallop, Founder of MakeLoveNotPorn; and 3AW Breakfast presenter and media maven, Russel Howcroft.
“We could not be more thrilled to be bringing back State of Originality for a second year,” said Dubois. “And in particular, we’re delighted by the calibre of judges joining me to select the winner for 2022. Each of them shares Nine’s passion for great creativity and the fundamental power of a big idea to change the fortunes of a brand.”
Eligibility to enter requires advertising to be booked within the three-game period of State of Origin in 2022.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]