If adland’s great at anything, it’s shining a light on the perceived injustices that plague [working in] it. One of which is ageism, with an industry perception that once someone eyes their 50th birthday they’re suddenly way too expensive and no longer of use.
To combat the problem, a group of anonymous American creatives have got together to form the Federation Against Ageism Towards Advertising Creatives (website: FAAAC.Me!) whose mission is to “speak the truth about ageism towards creative people in advertising, build awareness about the problem – especially among those considering it as a career – and work on solutions to remedy it.”
So aggrieved by his treatment as an older creative, FAAAC’s Kiran Koshy has used both his copywriting and filmmaking skills to highlight the problem of ageism in a short film that’s as funny as it is dark.
Everyone involved in the film donated their time, included the chief protagonist that is played by the actor Devin Bonnée.
Commenting on the project, Koshy said: “I’ve seen a lot of my incredibly talented friends be discarded by the industry in their prime, and I’ve seen how it’s affected their mental well-being and family life.” His comments reported on US trade site AdAge.
“Almost everyone in their 40s questions if they made the right choice in getting into the business and the industry has quite consciously promoted the myth that younger people are more creative because it lets them lower salaries and squeeze margins,” Koshy said.
Watch the video below:
Please login with linkedin to commentDevin Bonnée Federation Against Ageism Towards Advertising Creatives
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]
New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]
Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]
Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]
Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]
L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]
Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]