Adidas Embraces The Boob To Promote Its New Sports Bra In Fleshy Twitter Campaign

Adidas Embraces The Boob To Promote Its New Sports Bra In Fleshy Twitter Campaign
SHARE
THIS



Adidas has taken to Twitter to promote its new sports bra in a very naked and visual way.

Forget posting a photo of the new sports bra, instead, the sportswear giant has posted a collage of naked breasts – honestly, it’s genius!

And, no offence to sports bras but boobs are way more ascetically pleasing.

Adidas captioned the post that featured an array of naked breasts with, “We believe women’s breasts in all shapes and sizes deserve support and comfort. This is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”

It’s pretty clever and inclusive marketing. It’s also impressive that the sportswear giant has released a size and fit inclusive sports bra – 43 styles are nothing to sniff at.

It’s also the variety women need! Since we all do come in different shapes and sizes.

The campaign on Twitter has so far received over 17,000 likes and over 6,000 comments. So it’s generating some real buzz and also umm this tweet.

Adidas’s campaign wants all women to feel included and honestly here at B&T we love to see it!

Please login with linkedin to comment

Adidas

Latest News

Image lead story MELBOURNE, AUSTRALIA - AUGUST 17: Stephen Kernahan poses during the CUB Carlton Blues Cans x Stephen Kernahan shoot at Princess Park on August 17, 2022 in Melbourne, Australia. With the Carlton Blues on the verge of their first finals berth since 2013, CUB is launching their new Carlton themed cans for supporters to rally around the club in the lead up to their huge match against arch rival Collingwood at the MCG in Round 23, with a win securing them a spot in finals. (Photo by Graham Denholm/Getty Images for TLA)
  • Marketing
  • Media

Carlton Draught Throws Support Behind The Blues With #Baggers22 Cans

Carlton Draught has delivered on its promise to launch limited-edition “#Baggers22” Carlton Draught cans in time for the club’s most important home-and-away game in at least a decade. In a last-ditch effort to rally the Blues faithful ahead of what could be the club’s first AFL Finals series since 2013, fans are expected to rush […]

LiSTNR Bags Eight Nominations For 2022 Podcast Awards
  • Media

LiSTNR Bags Eight Nominations For 2022 Podcast Awards

LiSTNR has congratulated its podcast teams for securing eight finalist nominations in the 2022 Podcast Awards, including Podcast Company of the Year and two finalists in Podcast of the Year. The awards, managed by Radio Today, celebrate podcasting excellence across a number of categories, with a panel of expert judges drawn from the industry. LiSTNR […]

Australia’s Own Launches Aussie-licious Rebranding Via Jam&Co
  • Advertising
  • Campaigns

Australia’s Own Launches Aussie-licious Rebranding Via Jam&Co

Australia’s Own has launched a re-branding, celebrating its longstanding time in Australian shops and bringing the brand into 2022 and beyond with the help of Jam&Co. The rebranding features a distinctive new look with an ‘Aussie’ character and green tone, and covers the brand’s full range from cow’s milk to the various plant-based options offered. […]

BTS Teams Up With Samsung And Cheil Worldwide As Part Of Global Promotion Of Flip4 Series
  • Campaigns

BTS Teams Up With Samsung And Cheil Worldwide As Part Of Global Promotion Of Flip4 Series

Pop sensation BTS and Samsung Electronics have continued their collaboration, releasing a campaign for the new Flip4 phone as part of the biannual Galaxy Unpacked event. As part of its global activation, Samsung launched an hour-long takeover of the world’s iconic screens in popular districts including 15 digital billboards across New York’s Times Square, one […]

Coates Group Named As Global DMB Parner For McDonald’s
  • Marketing

Coates Group Named As Global DMB Parner For McDonald’s

Global digital merchandising technology company Coates Group has been named a global partner to quick service restaurant, McDonald’s. The relationship between Coates and McDonald’s, which currently spans 50 years, is set to continue thanks to the recent announcement which is the largest global agreement between the two companies to date. Coates was recently named McDonald’s […]

London, UK - July 31, 2018: The buttons of the app Reddit, surrounded by Pinterest, Whatsapp, and other apps on the screen of an iPhone.
  • Technology

Reddit Wants Australians To Join New Developer Platform

Reddit has today announced a new Developer Platform a unified space for developers to create and launch programs and apps to run specifically on the platform that will make it simpler and more engaging for users. The Reddit Developer Platform will focus on improving support, flexibility and performance for Reddit’s third party developers, and will […]

Michael Cassel Group Names Former SMH Producer Nathanael Cooper As Director Of Publicity
  • Media

Michael Cassel Group Names Former SMH Producer Nathanael Cooper As Director Of Publicity

Michael Cassel Group today announced the appointment of journalist Nathanael Cooper as director, publicity to spearhead the company’s Australian and global communication campaigns and strategy. Cooper was previously the executive producer, audio at The Sydney Morning Herald and The Age, responsible for the audio strategy and distribution at both publications. He also hosted the daily […]

Crimtan Lands New ANZ Sales Director Jeff Purser
  • Marketing

Crimtan Lands New ANZ Sales Director Jeff Purser

Programmatic marketing group Crimtan today announced the appointment of Jeff Purser (pictured) as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New Zealand. He will be working closely with JAPAC commercial director, Joshua Wilson, to build on […]