Adidas Embraces The Boob To Promote Its New Sports Bra In Fleshy Twitter Campaign

Adidas has taken to Twitter to promote its new sports bra in a very naked and visual way.
Forget posting a photo of the new sports bra, instead, the sportswear giant has posted a collage of naked breasts – honestly, it’s genius!
And, no offence to sports bras but boobs are way more ascetically pleasing.
Adidas captioned the post that featured an array of naked breasts with, “We believe women’s breasts in all shapes and sizes deserve support and comfort. This is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”
We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.
🔗 Explore the new adidas sports bra collection at https://t.co/fJZUEjvopQ#SupportIsEverything pic.twitter.com/CESqmsXOwI
— adidas (@adidas) February 9, 2022
It’s pretty clever and inclusive marketing. It’s also impressive that the sportswear giant has released a size and fit inclusive sports bra – 43 styles are nothing to sniff at.
It’s also the variety women need! Since we all do come in different shapes and sizes.
The campaign on Twitter has so far received over 17,000 likes and over 6,000 comments. So it’s generating some real buzz and also umm this tweet.
As much as I dig women… I really hope no tampon company runs with a similar idea.
— Tim Young 🚛 (@TimRunsHisMouth) February 9, 2022
Adidas’s campaign wants all women to feel included and honestly here at B&T we love to see it!
Please login with linkedin to comment
AdidasLatest News

Carlton Draught Throws Support Behind The Blues With #Baggers22 Cans
Carlton Draught has delivered on its promise to launch limited-edition “#Baggers22” Carlton Draught cans in time for the club’s most important home-and-away game in at least a decade. In a last-ditch effort to rally the Blues faithful ahead of what could be the club’s first AFL Finals series since 2013, fans are expected to rush […]

The Future Is Female: Our Women in Media Finalists Breakfast
B&T's Women in Media breakfast was a spectacular success. And that's despite us sleeping in & missing the opening bit.

“Zoolander Territory!” Kanye West Slammed For Displaying Yeezy Threads In Garbage Bags
Think you're having a shit 2022? Let Kanye's latest gaffe confirm you're totally winning at this game we call life.

VB And TLA Launch Wild New Campaign For Men’s Grooming Range
Do Mum a favour and have Dad's meat-and-two-veg smelling a treat this Father's Day with a VB grooming range gift.

Thursday TV Wrap: Philippoussis Looking For A Pooch Equals A Grand Slam For 10
B&T hadn't heard from Mark Philippoussis for yonks, what with that Kyrgios fellow's vulgarity hogging the headlines.

Nielsen Boosts Digital Audience Content Measurement In Australia With DCR Powered By Identity System
Think Nielsen could boost its digital audience content measurement? Prove how right you are with this news.

Ruth Haffenden Departs The Works For Global Marketing Role
If you have no ethics, at least have them in your underpants, as The Works' Ruth Haffenden quits for bamboo brand Boody.

Sandilands Forgoes Using ARN’s Paternity Leave Policy & Stays On-Air
B&T demanding to know why Kyle hasn't taken paternity leave. Less demanding of the return of his 'Trial By....' program.

Hearing Australia Celebrates 75th Birthday With New Campaign Via The Station Agency
The upside to being a bit deaf is you don't have to listen to the bitching & moaning or parlous state of modern music.

“Murdoch Sure Can Pick Them!” Foxtel CEO Blasted For Calling Emilia Clarke “Short & Dumpy!”
If there's lessons to be learned here, if you're going to make a massive clanger, don't do it in a room full of journos.

JOY Agency Hit The Track With New Brooks Running Partnership
Brooks is the shoe of a choice for the pro runner. As the Volley is for the slothful pro barbecuer & beer aficionado.

“D, D & C!” Student Opens Exam Results Live On Breakfast TV & It Goes Horribly Wrong
With Australian media's fixation with HSC overachievers, it's refreshing to see the dumbarses get coverage for a change.

LiSTNR Bags Eight Nominations For 2022 Podcast Awards
LiSTNR has congratulated its podcast teams for securing eight finalist nominations in the 2022 Podcast Awards, including Podcast Company of the Year and two finalists in Podcast of the Year. The awards, managed by Radio Today, celebrate podcasting excellence across a number of categories, with a panel of expert judges drawn from the industry. LiSTNR […]

Spur:org Research Reveals You Can Experience Harm Anywhere On The Internet
Study finds you can experience harm anywhere on the internet, particularly if you YouTube "Guy Sebastian".

QMS Officially Launches City Of Sydney Network; Tells Agencies It’s Open From 29th August
B&T a lucky guest at QMS' City of Sydney launch last night. Other guests unlucky to witness our dancefloor lock & pop.

Advertising Students To Tackle E-Cigarette Issue In 2022 ACC Via Bastion And The Cancer Institute NSW
B&T finds all forms of smoking repugnant and unhealthy. Except at 2am after a big night on the sauce.

“Sorry Logies, The B&T Awards Have It All Over You!” Says ADIA President George Zdanowicz
ADIA boss says "B&T Awards better than the Logies!" And if you misbehave at the B&T Awards, you won't end up on Sunrise.

Visit Victoria Counts Down To 2026 Commonwealth Games In New Work Via AJF Partnership
Can't get excited for the 2026 Commonwealth Games? Thankfully this campaign's arrived like a stray javelin to the brain.

Seven & Anthony Catalano Join Forces On Real Estate Venture
Australia's fascination with real estate continues here. That doesn't stop the words "real estate" always sounding iffy.

Essence Report: The Metaverse Doesn’t Exist Yet, But You Should Still Be Experimenting
It's now a race between the metaverse, Jesus' second coming and Top Gun III as to who will actually arrive first.

Australia’s Own Launches Aussie-licious Rebranding Via Jam&Co
Australia’s Own has launched a re-branding, celebrating its longstanding time in Australian shops and bringing the brand into 2022 and beyond with the help of Jam&Co. The rebranding features a distinctive new look with an ‘Aussie’ character and green tone, and covers the brand’s full range from cow’s milk to the various plant-based options offered. […]

Ogilvy Study: Marketing & PR Moving Away From Time-bound Campaigns & Into Co-Creation
Ogilvy PR’s Futures Report has arrived & is an essential read for all PR professionals & even the unprofessionals too.

SEN Bags Australian Audio Broadcasting Rights For The English Premier League
The English Premier League has kicked off, meaning English colleagues will be cranky & bleary-eyed from the late nights.

BTS Teams Up With Samsung And Cheil Worldwide As Part Of Global Promotion Of Flip4 Series
Pop sensation BTS and Samsung Electronics have continued their collaboration, releasing a campaign for the new Flip4 phone as part of the biannual Galaxy Unpacked event. As part of its global activation, Samsung launched an hour-long takeover of the world’s iconic screens in popular districts including 15 digital billboards across New York’s Times Square, one […]

“Go Woke, Go Broke!” Chocolate Brand Whittaker Gets Blasted For Progressive Name Change
Yesterday, B&T bought you news of misogynistic paint. Today it's news of woke blocks of chocolate causing the outrage.

Coates Group Named As Global DMB Parner For McDonald’s
Global digital merchandising technology company Coates Group has been named a global partner to quick service restaurant, McDonald’s. The relationship between Coates and McDonald’s, which currently spans 50 years, is set to continue thanks to the recent announcement which is the largest global agreement between the two companies to date. Coates was recently named McDonald’s […]

Reddit Wants Australians To Join New Developer Platform
Reddit has today announced a new Developer Platform a unified space for developers to create and launch programs and apps to run specifically on the platform that will make it simpler and more engaging for users. The Reddit Developer Platform will focus on improving support, flexibility and performance for Reddit’s third party developers, and will […]

Australia’s Best Places To Work List Reveals You’re Better Off In Tech Than Adland
A list of the best places to work is in and, as expected, it's all bad news for salt mines, knackeries & sewerage works.

GroupM’s Wavemaker Retains Mondelez & Vodafone Accounts
Peter Vogel's Christmas bonus still nicely on track after his agency, Wavemaker, retains some big name clients today.

Michael Cassel Group Names Former SMH Producer Nathanael Cooper As Director Of Publicity
Michael Cassel Group today announced the appointment of journalist Nathanael Cooper as director, publicity to spearhead the company’s Australian and global communication campaigns and strategy. Cooper was previously the executive producer, audio at The Sydney Morning Herald and The Age, responsible for the audio strategy and distribution at both publications. He also hosted the daily […]

HT&E Post $172 Million In Revenues In First Half Of 2022
HT&E the latest media company to post impressive numbers. That's despite sifting through said numbers being rather dull.

Report: As Inflation And Cost Of Living Hits, Aussies Are Turning To Side Hustles
In bad news for friends trying to sell you scented candles or secondhand clothes, side hustles now on the rise.

Ladbrokes Remakes Iconic Rocky Scene With Drag Queens, Sports Stars & Punks & It’s Truly Glorious
You could argue a Rocky remake reeks of a 40-something male ECD's midlife crisis. Feel the arthritis setting in here.

Crimtan Lands New ANZ Sales Director Jeff Purser
Programmatic marketing group Crimtan today announced the appointment of Jeff Purser (pictured) as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New Zealand. He will be working closely with JAPAC commercial director, Joshua Wilson, to build on […]

Idris Elba Stars In New Campaign For Booking.com
Idris Elba proves he's everyone's favourite actor in Booking.com ad. B&T means no disrespect to Toadie in that comment.

DGtek Appoints Edge As Creative For Retail Arm Pineapple Net
The wins are coming thick & fast for creative agency Edge. Evident by the press releases that are coming thick & fast.