Adidas has taken to Twitter to promote its new sports bra in a very naked and visual way.
Forget posting a photo of the new sports bra, instead, the sportswear giant has posted a collage of naked breasts – honestly, it’s genius!
And, no offence to sports bras but boobs are way more ascetically pleasing.
Adidas captioned the post that featured an array of naked breasts with, “We believe women’s breasts in all shapes and sizes deserve support and comfort. This is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”
We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.
— adidas (@adidas) February 9, 2022
It’s pretty clever and inclusive marketing. It’s also impressive that the sportswear giant has released a size and fit inclusive sports bra – 43 styles are nothing to sniff at.
It’s also the variety women need! Since we all do come in different shapes and sizes.
The campaign on Twitter has so far received over 17,000 likes and over 6,000 comments. So it’s generating some real buzz and also umm this tweet.
As much as I dig women… I really hope no tampon company runs with a similar idea.
— Tim Young 🚛 (@TimRunsHisMouth) February 9, 2022
Adidas’s campaign wants all women to feel included and honestly here at B&T we love to see it!
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