Adhesive has won the retained integrated Australia and New Zealand communications work for THE ICONIC, Australia’s leading online fashion and sports retailer, following a competitive pitch process.
Adhesive will work with THE ICONIC building its communications strategy across corporate and consumer media relations, events and influencer engagement, while integrating closely with THE ICONIC’s creative, content production and social media teams.
Chief marketing officer at THE ICONIC, Alexander Meyer, said, “It’s been another huge year for THE ICONIC as we continue to create the most seamless and inspiring shopping experience for our customers.
“Elevating our brand through earned and owned media is key to our marketing strategy, so it was vital for us to partner with an agency that could give us big creative ideas while keeping up with our business day-to-day.
“We are thrilled to have Adhesive on board and look forward to what our partnership brings.”
Adhesive is a proudly independent, award-winning communications agency that creates connections and cultivates change for its clients.
Founded in 2012, the agency now operates across three offices in Sydney, Auckland and London, with a roster of market-leading brands including Sony, Dyson, TripAdvisor, Discover Los Angeles, Singapore Tourism Board and Jansz Tasmania.
Adhesive’s Auckland team, which recently marked its third birthday by moving into brand new offices in the city’s Britomart Place, is also celebrating a major new win.
The team is currently working with Dyson to roll out a series of exciting initiatives in New Zealand, expanding on its long-running relationship with the brand in Australia.