Adform has strengthened its APAC team and expanded its footprint with three senior appointments.
The appointments include Finley Matheson as regional manager, APAC based in Sydney; Riddhima Minocha as account director, based in Singapore; and the promotion of Alexander Cujko to senior solutions consultant, who is relocating from Sydney to Melbourne to expand Adform’s presence across Australia.
“These appointments are crucial as we are enjoying real growth across the APAC region as more agencies, brands and publishers look for partners like Adform which combine commercial insight, technical expertise and a deep understanding of their objectives,” said Bartosz Malinowski, regional president CEE, MEA and APAC for Adform.
“We know that talent and our people are a real differentiator, and by strengthening our leadership, commercial and technical consulting capabilities, we’re ensuring our customers have the expertise they need to navigate an increasingly complex market and unlock greater value from our technology.”
Matheson has been promoted to the role of regional manager, APAC, and will be responsible for continuing to drive Adform’s success and growth in the region. He will work with agencies, direct brands and publishers to combine commercial leadership with technical expertise, delivering tailored combinations of Adform’s products and solutions that address each customer’s specific needs and challenges.
Matheson was previously commercial director at Adform and has also held leadership roles at MediaMath, working across European and APAC markets.
Minocha joins Adform as account director, where she will oversee the company’s most strategic client relationships across APAC. The newly created role reflects Adform’s continued investment in delivering best-in-class support for its most strategic customers across the region.
She joins from The Trade Desk, where she was senior account manager, bringing extensive experience managing strategic client partnerships across APAC.
Cujko has been promoted to senior solutions consultant after two years with Adform and has relocated from Sydney to Melbourne, becoming Adform’s first team member based in the Victorian market. The move expands Adform’s presence in Melbourne to better support customers locally while strengthening its technical consulting capabilities across Australia.
Cujko will continue supporting strategic client relationships and advertising partnerships across the region, while extending his technical expertise to partners in Melbourne. He is also a member of the IAB Data Council.
