David Jones Goes All Young And Groovy In Startling New Campaign From Whybin\TBWA & Maud
Retired Sydney Swans player Adam Goodes has signed on with David Jones as brand ambassador, starring in the retailer’s new campaign ‘It’s In You’.
Goodes joins the likes of Jessica Gomes, You Am I frontman Tim Rogers, Alex Russell, Tahnee Atkinson, Juliette Barton and Amy Pejkovic in the campaign, which is set to Kanye West’s Power.
The campaign was created by Whybin\TBWA & Maud.
The campaign is a continuation of the strategy to reinvigorate the brand and attract the 18-34 year old shopper. A digital-first campaign, the ‘It’s In You’ creative will primarily be accessed via online and social channels, in addition to its in-store and magazine presence.
As brand ambassador Goodes will support David Jones under ‘The Good Business Journey’ banner, including advising the retailer on areas related to Indigenous reconciliation. David Jones has also committed to developing a Reconciliation Action Plan (RAP) by May 2016.
Goodes said: “I am excited to be joining the David Jones family as a Brand Ambassador as they embark on their next chapter. I am committed to using my name to advocate the things that are important to me, especially education, to create a better Australia for all Australians and I believe this role will give me the opportunity to do this.”
Commenting on Adam’s appointment, David Jones chief marketing officer David Robinson said: “We think Adam is an aspirational and inspirational Australian and are thrilled to have him join the David Jones Ambassador family. We are deeply committed to developing a meaningful RAP and thrilled to have Adam Goodes on board to advise us on this.”
Latest News
Indie Digital Agency Half Dome Acquires Consumedia
Half Dome today announced the acquisition of independent media agency Consumedia to create a full-service media agency, working with enterprise level clients across Australia.
Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite Acquires Conversational AI Platform Heyday
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Mat Yelavich Joins OOh!media As Chief Technology & Information Officer
Mat Yelavich joins oOh!media as chief technology & information officer. Although stresses it's not tourism information.
SBS Welcomes New Head Of Food And Entertainment
SBS' new head of food and entertainment apparently makes a wonderful baumkuchen, but says she hasn't watched The Crown.
Thrive Announces New Hires & Expanded Client Service Focus
Thrive announces new hires & expanded client service focus. No news on the Venus de Milo in the office atrium, however.
Officeworks Partners With Canva
B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?
Chello Bolsters Its Strategic & Creative Offering With Five New Hires
When answering the office phone at Chello, does one answer, "Chello, this is Chello"? If not, why not?
PRIA Announces National Conference
Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.
EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack Appointments Ichiro Jinnai As President, Japan
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Skill Finder And CBA Team Up To Provide Australians With Free Digital Courses
Here's your chance to upskill during lockdown. Alternatively, there's some insightful moonwalk tutorials on YouTube.
Australian Professional Leagues Appoints R/GA As Lead Agency
R/GA staff quickly learning the offside rule after winning the creative for A-League, W-League, Y-League and e-League.
B&T’s Tokyo Olympics Wrap: Earthquakes, Ankles & Simone Biles
The Olympics are like Tim Bailey's weather - you complained about it when it started, but you'll miss it when it's gone.
Startmate Launches Liminal*, Online Event For Women Curious About Ditching Their 9-5
The secret to throwing off the shackles of the 9-5 is ensuring it doesn't mistakenly turn into the 7-11.
Burnet Institute Launches How Science Matters Podcast
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]
“Tiredest, Most Derivative, Clichéd Campaign In History!” Why EVERYBODY Hates Tiffany & Co.’s New Ads
This campaign has been called one of the worst ads in history. See how your biggest disaster stacks up against it here.
The Brag Media Appointed Lead Agency For SEND, Australia’s First Exclusively Online Supermarket
Any downside to online grocery shopping is you don't get to steal the grapes & watch the deli's ham slicer in action.
Mindshare Launches New Global “Good Growth” Positioning
While B&T applauds Mindshare's "Good Growth" initiative, we note a limp maidenhair fern in reception on our last visit.
Have You Injected Your Vax Ad? Entries For B&T’s Good AZ Gold Adland Challenge Close Today!
Today's the day to get your vax ads in! And Albo might even chuck you 300 bucks, too! Although that's not in the terms.
D&AD & Google Launch Shift In Sydney
This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.
Tuesday TV Wrap: Beauty And The Geek Winner Announcement Peaks At 665,000
As B&T's own IT person can attest, if you can get past the mushroom smell & the acne, the geek can be a real puller.
Catholic Health Australia Unveils “Get Back To The Life You Love” Vax Campaign Via Indie Agency Conversion
Catholic Health unveils its own vax campaign. Although that does exclude the gays, the fornicators & masturbators too.
Carat Perth Appoints Ashton Wills Digital Director & Promotes Kristy Kinzett To Group Digital Director
It's news out of the west today & B&T is talking VERY west. Not merely Parramatta, but as far afield as Perth this time.
Social Media Overtakes Television As Youths’ Favourite Source Of News
Social networks the top news source for youths. That's Facebook and Twitter, not the 2010 film with Justin Timberlake.
Facebook News Kicks Off In Australia, As Social Media Giant Promises To Pour $15m Into Local Journalism
Zuckerberg has certainly opened the purse strings here, although $15m is really chump change for a multi-billionaire.
ESL’s Head Of Marketing On Understanding The Growing Esports Audience
Do you still think of Pong when you hear someone mention Esports? Brush up on your knowledge here.
Adam Suckling Steps Down As CEO Of Copyright Agency
If any headline could have done with a little more sparkle, spunk & pizzazz it would be this Copyright Agency one.
Quiip Announces Seven New Clients & Six Appointments
The good news continues at Quiip HQ. Just a shame about this whole global pandemic, really.
