Adam Gilchrist Gets Involved In Pickstar And Sportemon-Go’s New Sports NFT Initiative

Adam Gilchrist Gets Involved In Pickstar And Sportemon-Go’s New Sports NFT Initiative

Pickstar and Sportemon-Go have announced a strategic relationship, which will see the duo transform sport’s digital merchandise boom and revolutionise the sports memorabilia and collectibles industry, globally.

Sportemon-Go’s digital sports ecosystem and platform changes the game for sports fandom experiences. In particular, the digitisation of sporting memorabilia, moments and merchandise through designing and developing Non-Fungible Token (NFT) collectibles and virtual experiences. Through Pickstar Group’s private and public marketplace, Sportemon-Go has global access to over 60,000 of the world’s current and former professional athletes, icon’s and celebrities.

Adam Gilchrist [pictured], Australian cricket commentator and international cricket legend, has been confirmed as the official, global cricket ambassador for Sportemon-Go.

“Through Pickstar, I’m thrilled to be on-board with such an exciting and groundbreaking company to digitise and share some of my most impactful memories, moments and memorabilia with cricket fans and collectors around the world,” said Gilchrist. “The technology and creativity that sits behind this is incredible and I look forward to being part of the team that paves the way for athletes, fans and organisations to create, commercialise and obtain this next generation of sports-related assets.

Pickstar’s Chief Growth Officer, Loren Renton, said the partnership creates a fast and simple solution. “Pickstar offers Sportemon-Go the ability to move swiftly to secure talent in record time for NFT opportunities. This is critical to broker exclusive arrangements for Sportemon-Go to calibrate with talent and to create NFTs, or similar digital merchandising arrangements.”

“It’s a win-win for both our companies, but most importantly, it’s a slam dunk for brands, marketers, athletes and sporting associations who need to learn and act fast so as to not miss out,” added Renton.

Sportemon-Go’s CEO, Ricky Jackson, said Sportemon-Go places high value on the Pickstar relationship. “Pickstar’s ability to access the right talent at lightning speed in order to meet our clients’ needs and expand our business fast and efficiently is critical.”

“Sportemon-Go want to make the use of NFT’s and Crypto currency as simple as possible, added Jackson. “Our mission is to help the 99 per cent of people who are grappling with this opportunity to understand how to use this tool. We want to change the game through digital and interactive assets and experiences, such as AR experiences for fans at stadiums or NFT hunting on game day at venues.”

Since its launch in Australia in June 2021, Sportemon-Go has become an overnight leader in Australia’s NFT production. In the past week they have secured 16 notable talents across multiple sports and markets, to collaborate with and produce those talent’s NFT’s, exclusively.

Pickstar confirmed that they are under instruction by Sportemon-Go to arrange a star-studded affair across the USA, UK/Europe and Australia with MLB, NFL, NBA, EPL, NRL talent and teams for future NFT-related ambassadorships and various other immersive digital offerings through Sportemon-Go’s AR technology.

 




Please login with linkedin to comment

adam gilchrist NFT

Latest News

Entries For Five Decades Of Advertising Graduates Awards Close On Monday
  • Advertising

Entries For Five Decades Of Advertising Graduates Awards Close On Monday

Entries for the QUT Business School’s Five Decades of Advertising awards close on Monday. The competition celebrates 50 years of advertising being taught in Australian universities and will identify an outstanding advertising graduate who made a significant impact on the industry in each of those five decades. QUT offered the first university program in 1974, […]

Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
  • Marketing

Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal

Just five years ago, Australia’s female Rugby Union team was still utilising chocolate fundraising boxes to go on tour. Now, three years after first signing, Cadbury Australia has elevated its commitment to the team, signing on as the Principal Partner for the next six years. Lead image: L-R – Wallaroos Eva Karpani, Piper Duck, Director […]

Campire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
  • Marketing

Campire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia

Campfire x has announced its partnership with Nando’s, home of PERi-PERi flame-grilled chicken, to support First Nations communities and acknowledge country. This collaboration marks a significant step towards promoting meaningful relationships with First Nations people and promoting cultural recognition based on mutual respect. Together, Campfire x and Nando’s have already launched cultural awareness campaigns to […]

Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
  • Advertising

Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel

The Media Federation of Australia (MFA) has announced the six senior marketers who will be judging the 2024 MFA Awards as Signature Judges. The 2024 MFA Awards Signature Judges are: Martin Brown, General Manager, Nestlé and AANA Chair Naysla Edwards, VP Customer Marketing & Member Experience, American Express ANZ Ben Hill, Chief Marketing Officer, Mars […]

Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
  • Campaigns

Connect Hearing ‘Sounds Good’ Platform Via Bread Agency

Working closely with Connect Hearing’s marketing team, Bread Agency developed a new communications platform and creative tagline ‘Sounds Good’ to simply communicate the benefit that prioritising hearing health with Connect Hearing can have on Aussies. According to healthdirect, one in six Australians experience hearing loss, with noise exposure being one of the most common causes. […]

Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
  • Marketing

Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March

Australians sought out a mix of more light-hearted entertainment and sports news content to balance the serious news events occurring locally and internationally, according to the Ipsos iris data for March. Key celebrity and entertainment news, such as the AFL and NRL season launches, particularly the NRL Las Vegas event, the Sydney Mardi Gras parade, […]

Fur Media Partners With Mad Paws To Support Advertisers
  • Advertising

Fur Media Partners With Mad Paws To Support Advertisers

Fur Media, Australia’s first-ever pet-focused media channel, has announced a unique partnership with leading online pet platform Mad Paws. This partnership will enable advertisers to reach the estimated 1.6 million pet owners more efficiently. Lead image: Fur Media’s Nic Cann, Corey Dawson, Saskia Parton and Michael Ryan Under the partnership, Fur Media will exclusively handle […]

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
  • Campaigns

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN

Historians will long speak of this day with reverence. Poets will pen odes. The state of Victoria will probably get another public holiday out of it. The day one of the greatest flavour combinations known to humankind collided inside arguably the greatest iced confectionery in world history – giving us the much heralded ‘PBJ BON’. […]

OMA & RSL Join Forces For ANZAC Day
  • Advertising

OMA & RSL Join Forces For ANZAC Day

ANZAC Day's a great reminder of those who made the ultimate sacrifice. Also a reminder not to be a knob during two-up.