Cartelux has announced the appointment of international automotive industry leader Raoul Picello to the newly created role of Global Industry Lead – Automotive as the ad tech innovator rolls out global programs for multiple automotive manufacturers.
Raoul will focus on scaling Cartelux adoption by the world’s most innovative automotive brands across APAC, EMEA and the Americas. He will also draw on his deep experience across global auto, OEM and dealer operations to influence new product development of bespoke Cartelux solutions for the industry.
A global industry veteran with 30 years experience across luxury and volume brands, Raoul has held Managing Director roles in Europe with Toyota, Mazda, Nissan and Kia. He joins Cartelux from his position as Managing Director of INFINITI Motor Company Asia & Oceania. He also previously served as INFINITI’s Vice President, Western Europe and Russia, as Vice President Sales Nissan Europe and as Vice President, Sales & Marketing for Fiat in India.
“Raoul is a highly respected automotive industry leader and it is an honour to be working with him as we rollout global programs for the world’s most innovative automotive manufacturers,” said Cartelux Founder and CEO, Josh Williams.
Commenting on his appointment, Raoul said: “Cartelux is by far the best marketing tool for dealers I have seen in my three decades in the automotive industry. I’m delighted to give my industry colleagues the opportunity to revolutionise their dealer networks’ retail marketing worldwide with speed, agility, and cost efficiency through leveraging the power of Cartelux.”
