Jacob’s Creek has added serious star power to the latest campaign for its premium wine range Double Barrel, with the release of a new TVC narrated by Aussie actor Chris Hemsworth.
Titled ‘Two Barrels, One Soul’ and created by AnalogFolk and The Sweet Shop, the commercial takes viewers behind the scenes of the production of the Double Barrel wine range.
The epic journey begins in a rustic whisky distillery in Scotland, then spans the continents, ending at the winery in the Barossa Valley, Australia.
Rolling out in Australia digitally, the ad kicks off the new Double Barrel global campaign, and will be followed by a range of promotional activities, culminating in Hemsworth’s visit to the Jacob’s Creek vineyard in 2018.
Derek Oliver, global marketing director at Jacob’s Creek, said: “Our award-winning Double Barrel range brings to life the spirit of innovation and expertise of our winemakers.
“At Jacob’s Creek, we celebrate an authentic sense of place as well as our belief in taking quality Australian wine to the world.
“Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines. He has a commanding presence, yet is approachable, and he clearly values spending quality time with family and friends.
“This, coupled with his global stature, makes him the right person to share this story with the world, and we are extremely excited to be working with him.”
CREDITS
Client: Pernod Ricard Winemakers
Creative agency: AnalogFolk
Production: The Sweet Shop
Editor: ARC Edit
Online post-production: Alt Vfx
Sound: Rumble Studios
Director of photography: Shelley Farthing-Dawe
Photography: FLIPP
PR agency: One Green Bean
