Actor Chris Hemsworth Narrates New Ad For Jacob’s Creek’s ‘Double Barrel’ Range

Actor Chris Hemsworth Narrates New Ad For Jacob’s Creek’s ‘Double Barrel’ Range

Jacob’s Creek has added serious star power to the latest campaign for its premium wine range Double Barrel, with the release of a new TVC narrated by Aussie actor Chris Hemsworth.

Titled ‘Two Barrels, One Soul’ and created by AnalogFolk and The Sweet Shop, the commercial takes viewers behind the scenes of the production of the Double Barrel wine range.

The epic journey begins in a rustic whisky distillery in Scotland, then spans the continents, ending at the winery in the Barossa Valley, Australia.

Rolling out in Australia digitally, the ad kicks off the new Double Barrel global campaign, and will be followed by a range of promotional activities, culminating in Hemsworth’s visit to the Jacob’s Creek vineyard in 2018.

Derek Oliver, global marketing director at Jacob’s Creek, said: “Our award-winning Double Barrel range brings to life the spirit of innovation and expertise of our winemakers.

“At Jacob’s Creek, we celebrate an authentic sense of place as well as our belief in taking quality Australian wine to the world.

“Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines. He has a commanding presence, yet is approachable, and he clearly values spending quality time with family and friends.

“This, coupled with his global stature, makes him the right person to share this story with the world, and we are extremely excited to be working with him.”

CREDITS

Client: Pernod Ricard Winemakers

Creative agency: AnalogFolk

Production: The Sweet Shop

Editor: ARC Edit

Online post-production: Alt Vfx

Sound: Rumble Studios

Director of photography: Shelley Farthing-Dawe

Photography: FLIPP

PR agency: One Green Bean

 




Please login with linkedin to comment

chris hemsworth Double Barrell Jacob's Creek

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]