Activist Who Wanted Coon Cheese Shelved Now Wants Paul’s Smarter White Milk Renamed

Activist Who Wanted Coon Cheese Shelved Now Wants Paul’s Smarter White Milk Renamed
SHARE
THIS



Indigenous rights activist Dr Stephen Hagan is calling for Pauls’s French parent company Lactalis to replace the ‘Smarter White’ label because it’s offensive to Aboriginals.

The label has been used to sell low-fat milk since 2002. It is the same activist who called the Coon Cheese to be scrapped over its racist name.

“Aboriginal people are saying that there’s an inference that it’s for smart, white people, not for smart, black people,” Hagan told Daily Mail Australia.

“There’s a lot of Aboriginal people who take offence, who don’t drink that milk because of the interference that it’s ‘smarter white’.”

Hagan said lots of Aboriginals had raised the issue with him.

“I recall having conversations with people who don’t buy that because of the connotation ‘white people are smart’,” he said.

“A lot of people have raised it with me: they asked the question about the Smarter White milk – ‘Why couldn’t it just be Smarter Milk? Why does it need to put the ‘white’ in there?

“If enough people want to bring it to my attention, I’m happy to write a letter to the owners of Pauls and say, ‘Look, will you consider changing the name?’.”

Lactalis declined to comment on the issue.

Pauls’s French owner Lactalis declined to comment.

Meanwhile, Alice Springs town councillor Jacinta said the call to rename the milk brand was “utter nonsense”.

“I don’t know a single Indigenous Australian who is offended at all by milk being called ‘Smarter White.”

Hagan was ultimately successful in his plea to have Coon Cheese renamed, with parent company Saputo promising to examine “this situation very thoroughly” and make a decision on the cheese brand’s name in the coming weeks.

 

 

Please login with linkedin to comment

paul's smarter white

Latest News

Be Quick! Adobe’s ‘Creativity – Who Dares Wins’ Webinar Is Tomorrow @ 11am! Sign-Up For Free!
  • Marketing
  • Technology

Be Quick! Adobe’s ‘Creativity – Who Dares Wins’ Webinar Is Tomorrow @ 11am! Sign-Up For Free!

Advertising has a rich history of being daring. From DDB’s 1960 Lemon ad for Volkswagen, to Salvador Dali designing Chupa Chup’s logo in 1969, to Droga5 pretending it was making a new Crocodile Dundee movie for Tourism Australia, the creative we crave dare to stand out! So, tomorrow B&T has teamed-up with our good friends […]

by B&T Magazine

B&T Magazine
Sports Start-Up MyFavorito’s Appoints FutureBrand Australia
  • Media

Sports Start-Up MyFavorito’s Appoints FutureBrand Australia

Global sports startup MyFavorito has appointed FutureBrand Australia as its global branding partner with a brief to build a brand as radical as its digital sports sponsorship platform, helping sports clubs worldwide unlock a completely new revenue source.

The Recognition Group Rebrands
  • Media

The Recognition Group Rebrands

One of Australia’s largest groups of privately-owned public relations and marketing agencies has rebranded under one name, The Recognition Group. The group is comprised of three separate agencies: Recognition PR; Outsource and Write Away Communication. The Recognition Group is owned by Liz Marchant [feature image] and Adam Benson, employs 31 full-time staff members and supports […]

Bauer Rebrands To Are Media
  • Media

Bauer Rebrands To Are Media

Are Media apparently stands for "audience, reach & engagement". Thankfully, subscriptions wasn't also one of its cores.

Premium Mixer Brand Fever-Tree Launches ‘Mix With The Best’ Campaign
  • Campaigns

Premium Mixer Brand Fever-Tree Launches ‘Mix With The Best’ Campaign

Premium mixer brand Fever-Tree has launched its largest advertising campaign in Australia to date via indie agency New Colony. With summer on the horizon, Fever-Tree’s latest campaign encourages consumers to ‘mix with the best’ with new messaging that reinforces its brand promise as a premium, high quality mixer complementing light and dark spirits. The out-of-home […]

Frameplay Announces Integration With Magnite For In-Game Advertising
  • Media

Frameplay Announces Integration With Magnite For In-Game Advertising

Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]