AAMI and IGA have partnered with Samsung Ads this holiday season to launch the first integrated sponsorship of a new 24/7 pop-up Christmas Movies Channel on Samsung TV Plus Australia, Samsung’s free ad-supported streaming TV (FAST) service.
Samsung research suggests almost seven in ten Aussies plan to watch at least one festive movie in the lead up to Christmas Day, and 64 per cent of Australians agree that it doesn’t feel like Christmas without a holiday movie. This first-of-its-kind partnership enables the brands to strengthen their association with the festive season, and makes it easy for viewers to settle into the holiday spirit.
As exclusive channel sponsors, AAMI and IGA will achieve maximum reach and cut-through via native home screen advertising along with 30-second in-stream integrated video promos, sponsorship billboards and animated movie slates within the channel’s non-stop stream of festive movies.
The launch of the channel also marks the addition of movies from The Walt Disney Studios to Samsung TV Plus for the first time. Feel-good holiday classics, Jingle All The Way, The Family Stone and Miracle on 34th Street, will be available on the 24/7 channel. These will appear alongside a sleighful of festive movies, including Arthur Christmas, Love The Coopers, and The Night Before.
Fiona Johnston, general manager shopper, brand and loyalty at Metcash, commented: “It wouldn’t be Christmas without the traditional festive spread and sitting back to watch your favourite Christmas movies. At IGA we offer range, ease and value for our local shoppers, from everyday essentials to hidden gems you can’t get anywhere else. IGA’s partnership with Samsung TV Plus’ Christmas Movies Channel is a natural fit because, like our stores, all your favourite Christmas content is easy to find in one place.”
Toby Gill, marketing manager at AAMI, added: “Partnering with Samsung Ads has given us the opportunity to tap into both the joy and the chaos of the festive season. Whilst many brands look to own the build-up and excitement of Christmas, no one really talks about ‘the aftermath’. The campaign focuses on real and relatable challenges Aussies face at Christmas, providing yet another reminder of why it’s lucky you’re with AAMI.”
Richard Wheeler, head of sales, Samsung Ads ANZ, commented: “Samsung TV Plus offers brands a unique chance to bring the Christmas spirit to life. This pop-up allows brands to connect with audiences in a holiday-ready, contextual environment – featuring beloved movies and exciting new partnerships, all completely free for viewers.”
