A Who’s Who Of Australian Athletes Front New Climate Change Campaign

A Who’s Who Of Australian Athletes Front New Climate Change Campaign

Some of Australia’s most recognisable athletes have launched a new campaign urging the country to take bold action to stop climate change.

‘The Cool Down’ is fronted by former Wallabies captain David Pocock and supported by over 250 current and former athletes.

Then campaign calls for decisive action to not only protect the future of all Australians, but also the future of sport.

With a reference to the cliche about Australia ‘punching above its weight’ in sport, The Cool Down asks why this same pride in overachieving can’t apply to stopping climate change.

“The people and places we love, as well as the sports we love so much are threatened by climate change,” Pocock said in The Guardian.

“We have the resources in our own backyard to be a world leader in this field and, as a sporting nation, we’re used to performing on the world stage. It’s time we harness that to focus on strong climate action.”

To launch the campaign, Pocock has released a video to social media featuring stars such as former netballer Liz Ellis, retired Socceroo Craig Foster, recent Olympian Bronte Campbell, Australian fast-bowler Pat Cummins, journalist and former AFL player Tony Armstrong [featured image] and surfer Adrian Buchan.

 

View this post on Instagram

 

A post shared by David Pocock (@davidpocock)

Specifically, The Cool Down calls for Australia to halve emissions by 2030 and be at net-zero by 2050.




Please login with linkedin to comment

climate change Sport the cool down

Latest News

Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients
  • Media

Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients

Élysée Collective has appointed a slew of new team members to its growing roster of luxury clients. Chelsea Down, formerly of Black Communications, P.E Nation, and Bonel PR, joins the agency as account director, working across prestige clients including Aman, Bird in Hand, Augustinus Bader, Amouage, Campari Group’s RARE portfolio and Biologique Recherche.Charlie Lewis has […]

Hard-hitting Local And Global News Kept Australians Hooked Through April, Says Ipsos
  • Advertising

Hard-hitting Local And Global News Kept Australians Hooked Through April, Says Ipsos

breaking news events, both locally and globally, captured the attention of Australians across news websites and apps, reinforcing that digital websites and apps are an essential go-to source for the stories that impact the lives of Australians. Sydney’s mastheads reported strong growth due to interest in two tragic stabbing events. This marks a stark change […]

Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!
  • B&T Exclusive

Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!

You will be diagnosed with severe FOMO if you aren’t down to attend these super duper Cairns Extras. Lead image: Hemingway’s will host a brewery tour among other fun activities throughout the week as part of Cannes Extra. Being at Cannes in Cairns, Presented by Pinterest, is not just about absorbing the cracking content and […]

Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership
  • Marketing

Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership

The INDY 500 has secured a first-of-its-kind new deal with ELF Cosmetics, utilising social media to expand the open-wheel car racing competition to new and diverse audiences. Meanwhile, Hockey Australia has extended one of the most enduring partnerships in Australian sporting history. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major […]

TMA’s Sherilyn Shackell Wants You To Join The Rebellion!
  • Opinion

TMA’s Sherilyn Shackell Wants You To Join The Rebellion!

Life is f**king tough right now, and we’re all so over it. In this op-ed, Sherilyn Shackell, Founder and Global CEO of The Marketing Academy unpacks the downward vortex of ridiculously long hours, toxic cultures, control & command leadership, financial hardship and uncertain futures that is sucking the energy from even the most optimistic people. […]

Opinion

by B&T Magazine

B&T Magazine
Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]