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Reading: A Who’s Who Of Australian Athletes Front New Climate Change Campaign
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B&T > Marketing > A Who’s Who Of Australian Athletes Front New Climate Change Campaign
Marketing

A Who’s Who Of Australian Athletes Front New Climate Change Campaign

Staff Writers
Published on: 30th August 2021 at 11:43 AM
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Some of Australia’s most recognisable athletes have launched a new campaign urging the country to take bold action to stop climate change.

‘The Cool Down’ is fronted by former Wallabies captain David Pocock and supported by over 250 current and former athletes.

Then campaign calls for decisive action to not only protect the future of all Australians, but also the future of sport.

With a reference to the cliche about Australia ‘punching above its weight’ in sport, The Cool Down asks why this same pride in overachieving can’t apply to stopping climate change.

“The people and places we love, as well as the sports we love so much are threatened by climate change,” Pocock said in The Guardian.

“We have the resources in our own backyard to be a world leader in this field and, as a sporting nation, we’re used to performing on the world stage. It’s time we harness that to focus on strong climate action.”

To launch the campaign, Pocock has released a video to social media featuring stars such as former netballer Liz Ellis, retired Socceroo Craig Foster, recent Olympian Bronte Campbell, Australian fast-bowler Pat Cummins, journalist and former AFL player Tony Armstrong [featured image] and surfer Adrian Buchan.

 

View this post on Instagram

 

A post shared by David Pocock (@davidpocock)

Specifically, The Cool Down calls for Australia to halve emissions by 2030 and be at net-zero by 2050.

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TAGGED: climate change, Sport
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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