A Puddle Is Now Famous In England After Agency Periscopes It

A Puddle Is Now Famous In England After Agency Periscopes It

Proving anything can become an internet sensation, a puddle in England has become the new ‘it’ thing as thousands of Twitter users stay glued to a screen watching said puddle.

The puddle in Newcastle upon Tyne is being live-streamed on Periscope by marketing agency Drummond Central.

The live stream was reportedly set up by Drummond Central for the staff’s own amusement. It seems to have caught the amusement of thousands of other people on the net however, according to The Independent.

At the time of publication, the Periscoped puddle had 630,230 hearts and 4718 followers.

Screen Shot 2016-01-07 at 10.25.06 AM

Indeed, we at B&T may have been mesmerised for a few minutes as we watched puddle-passersby try to negotiate how to get past the pool of water.

Drummond Central’s copywriter, Steve Wilkes, told The Guardian he’d suggested to the team to set up an iPhone and live-stream it, after watching people for a few days try and tackle the puddle.

“It got a lot of attention locally and then, mid-afternoon, it just exploded,” he told The Guardian. “We’ve used Periscope before, but it’s never been like this.

“All I can say is, god bless the internet.”

Predictably, a hashtag #DrummondPuddleWatch is flocking the Twittersphere as people comment on other people’s ability to get around a puddle.




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]