WeAreDigital has been recruited to launch sass & bide’s international e-commerce site following on from the success of the local online store.

As part of the launch WeAreDigital has created a ‘takeover’ campaign featuring model and judge on The Face UK, Coco Rocha.

Rocha has personalised the site and posted through all of sass & bide’s social media channels.

Previews and behind the scenes content from the London Fashion Week will also be housed on the site with the brand to launch their autumn/winter 2013 collection ‘Wintergate’ with a series of Intsagram pictures.

A stream of images using the #INSTAWALK hashtag will provide followers with a front row view of the runway.

The global campaign is the first of many with WeAreDigital to launch sequels in a bid to expand sass & bide’s online brand presence.

Julie Georgiadis, marketing manager at sass & bide, said: “By partnering with one of Australia’s most respected digital agencies in WeAreDigital, sass & bide is able bring to life our international digital strategy that leverages our London Fashion Week show and connects with our growing international and digital customer base.”