WeAreDigital has been recruited to launch sass & bide’s international e-commerce site following on from the success of the local online store.

As part of the launch WeAreDigital has created a ‘takeover’ campaign featuring model and judge on The Face UK, Coco Rocha.

Rocha has personalised the site and posted through all of sass & bide’s social media channels.

Previews and behind the scenes content from the London Fashion Week will also be housed on the site with the brand to launch their autumn/winter 2013 collection ‘Wintergate’ with a series of Intsagram pictures.

A stream of images using the #INSTAWALK hashtag will provide followers with a front row view of the runway.

The global campaign is the first of many with WeAreDigital to launch sequels in a bid to expand sass & bide’s online brand presence.

Julie Georgiadis, marketing manager at sass & bide, said: “By partnering with one of Australia’s most respected digital agencies in WeAreDigital, sass & bide is able bring to life our international digital strategy that leverages our London Fashion Week show and connects with our growing international and digital customer base.”

Karson Stimson, director of WeAreDigital, added: "We are very proud to be sass & bides exclusive digital partner and we’ll be rolling out a number of experiences around London Fashion Week. With a huge international audience we’ll be preparing pre-show, live and on demand content around the shows all of which will be distributed across social and digital channels.”