Independent agency The Works has been appointed by Foxtel to launch Presto, its new online subscription entertainment service.

The agency won the work following a competitive pitch and is tasked with developing the creative for the new digital service.

Presto will provide a regularly-updated collection of on-demand movies streamed to PC and Mac, with tablets to follow soon.

Paul Swann (pictured), creative partner at The Works, said: “It’s not every day that an agency gets the opportunity to launch a new brand, so we’re thrilled that Foxtel has decided to partner with us for the launch.”

Michelle Hall, head of brand and acquisition marketing for Presto at Foxtel, added: “We’re excited to be collaborating with The Works to develop and launch a great new brand, on a new platform, to delight movie-loving Australians looking for a new way to access movies.”