The Works wins Foxtel work

The Works wins Foxtel work

Independent agency The Works has been appointed by Foxtel to launch Presto, its new online subscription entertainment service.

The agency won the work following a competitive pitch and is tasked with developing the creative for the new digital service.

Presto will provide a regularly-updated collection of on-demand movies streamed to PC and Mac, with tablets to follow soon.

Paul Swann (pictured), creative partner at The Works, said: “It’s not every day that an agency gets the opportunity to launch a new brand, so we’re thrilled that Foxtel has decided to partner with us for the launch.”

Michelle Hall, head of brand and acquisition marketing for Presto at Foxtel, added: “We’re excited to be collaborating with The Works to develop and launch a great new brand, on a new platform, to delight movie-loving Australians looking for a new way to access movies.” 




Please login with linkedin to comment

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]