Independent agency The Works has been appointed by Foxtel to launch Presto, its new online subscription entertainment service.

The agency won the work following a competitive pitch and is tasked with developing the creative for the new digital service.

Presto will provide a regularly-updated collection of on-demand movies streamed to PC and Mac, with tablets to follow soon.

Paul Swann (pictured), creative partner at The Works, said: “It’s not every day that an agency gets the opportunity to launch a new brand, so we’re thrilled that Foxtel has decided to partner with us for the launch.”