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B&T > Advertising > The Works wins Foxtel work
Advertising

The Works wins Foxtel work

Staff Writers
Published on: 1st October 2013 at 9:53 AM
Staff Writers
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Independent agency The Works has been appointed by Foxtel to launch Presto, its new online subscription entertainment service.

The agency won the work following a competitive pitch and is tasked with developing the creative for the new digital service.

Presto will provide a regularly-updated collection of on-demand movies streamed to PC and Mac, with tablets to follow soon.

Paul Swann (pictured), creative partner at The Works, said: “It’s not every day that an agency gets the opportunity to launch a new brand, so we’re thrilled that Foxtel has decided to partner with us for the launch.”

Michelle Hall, head of brand and acquisition marketing for Presto at Foxtel, added: “We’re excited to be collaborating with The Works to develop and launch a great new brand, on a new platform, to delight movie-loving Australians looking for a new way to access movies.” 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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