The Works wins Foxtel work

The Works wins Foxtel work

Independent agency The Works has been appointed by Foxtel to launch Presto, its new online subscription entertainment service.

The agency won the work following a competitive pitch and is tasked with developing the creative for the new digital service.

Presto will provide a regularly-updated collection of on-demand movies streamed to PC and Mac, with tablets to follow soon.

Paul Swann (pictured), creative partner at The Works, said: “It’s not every day that an agency gets the opportunity to launch a new brand, so we’re thrilled that Foxtel has decided to partner with us for the launch.”

Michelle Hall, head of brand and acquisition marketing for Presto at Foxtel, added: “We’re excited to be collaborating with The Works to develop and launch a great new brand, on a new platform, to delight movie-loving Australians looking for a new way to access movies.” 

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