The White Agency is behind a digital campaign to support Lexus’ biggest car launch in Australia for eight years.
The agency has turned the key features of the IS car – design, performance and innovation – into a digital campaign.
The Lexus website features a Reactions Wall – a curation of local and international IS driven quotes and video content that users can filter by the Design, Innovation and Performance attributes.
Instagram and Pinterest have also been used to help build the brand’s emotional equity.
Sandy Park, managing director at The White Agency, said: “The launch of the new IS is testament to the partnership that Lexus and White have developed over the years. The team both here and at Lexus have put months of hard work into this and we’re thrilled with the outcome.”
