The White Agency gets digital for Lexus’ IS

The White Agency gets digital for Lexus’ IS
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The White Agency is behind a digital campaign to support Lexus’ biggest car launch in Australia for eight years.

The agency has turned the key features of the IS car – design, performance and innovation – into a digital campaign.

The Lexus website features a Reactions Wall – a curation of local and international IS driven quotes and video content that users can filter by the Design, Innovation and Performance attributes.

Instagram and Pinterest have also been used to help build the brand’s emotional equity.

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