The Brief – with Razorfish's global CTO
This week B&T news editor Andrew Jennings speaks with Razorfish's global CTO Ray Velez about convergence in advertising, the rise of The Internet of Things, plus the Publicis Omnicom merger.
Ray was in Australia to promote his new book, CONVERGE, co-written with Razorfish global CEO Bob Lord, which examines how the lines have blurred between technology, media and creativity and how this shift is revolutionising market and business strategy.
With first-hand experience of working closely with global brands to solve business problems, Ray argues that brands need to create a religion around convergence, while also discussing the impact of ubiquitous computing.
Take a look.
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