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Reading: The Brief – with Razorfish's global CTO
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B&T > Uncategorised > The Brief – with Razorfish's global CTO
Uncategorised

The Brief – with Razorfish's global CTO

Staff Writers
Published on: 5th August 2013 at 11:10 AM
Staff Writers
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This week B&T news editor Andrew Jennings speaks with Razorfish's global CTO Ray Velez about convergence in advertising, the rise of The Internet of Things, plus the Publicis Omnicom merger.

Ray was in Australia to promote his new book, CONVERGE, co-written with Razorfish global CEO Bob Lord, which examines how the lines have blurred between technology, media and creativity and how this shift is revolutionising market and business strategy.

With first-hand experience of working closely with global brands to solve business problems, Ray argues that brands need to create a religion around convergence, while also discussing the impact of ubiquitous computing.

Take a look.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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