Boxtcode – being dubbed the ‘next generation QR code’ – is premiering at the Tamworth Country Music Festival today.
Boxtcode is a location-based app that allows smartphone users see or hear an advertising message and engage with it instantly on their phones.
The app connects consumers with brands via a four-digit code and location-based technology.
Dean Hindman, managing director of Boxtcode, said: “Using the Boxtcode interface, marketers will now be able to promote a four-digit code specific to their promotion to consumers across any media platform.
“The code will open up a digital doorway to a mobile-optimised site, providing instant consumer-driven engagement. The code can take a consumer to a specific website, or deliver a coupon or offer direct to their smartphone.”
Destination Tamworth will be using Boxtcode at this year’s Tamworth Country Music Festival.