Aerial display and advertising company Branding By Air is partnering with Swedish cider brand Rekorderlig to celebrate the unofficial start of the Aussie summer, The Melbourne Cup.

On the morning of cup day, Branding by Air will be wetting the appetites of racegoers prior to one of Australia’s great sporting occasion by taking to the skies of Melbourne’s CBD with one of the world’s largest aerial banners.

The 800 square metre banner forms part of Rekorderlig’s ‘Beautifully Swedish’ campaign, encapsulating the brand’s core value-being Beautifully Swedish. This is a view point which runs through everything they do, from their advertising right through to point of sale.

Branding By Air’s managing director, Duncan McIntyre commented that the aerial execution was a perfect example of effective marketing execution.