The first month of 2013 has seen commercial radio’s advertising revenue decline, with revenue down 3.01% year-on-year to $44m for the five metropolitan markets.
Sydney was one of the biggest losers with a drop of 6.18% to $12.844m.
The decline keeps Sydney in second place behind the Melbourne market which overtook the harbor-city in December.
Melbourne’s ad revenue reached $13.612m after a small decline of 0.85%. Brisbane suffered the greatest drop of 7.02% to $6.79m while Adelaide dropped 5.35% to $4.18m.
Perth bucked the downward trend by growing 5.56% to a total of $6.58m for the month.
The first seven months of the financial year, which ended in Janauary, also show a drop with revenue down 2.02% to $389.95m.
Brisbane was again handed the largest decline of 5.14%, Adelaide dropped 2.99%, Melbourne lost 2.2% to take $118.042m and Sydney was down 1.73% to $119.731m.
Perth is up 2.19% to $54.44m.
Joan Warner, chief executive of Commercial Radio Australia (CRA), said: “The year has begun along a similar trend to last year with advertising revenues patchy among the five metropolitan markets, with some performing better than others, often dependent on local influencing factors.”
“Radio continues to be a resilient media performer in tough economic times and is competing well in attracting advertising dollars in comparison to other traditional media.”
The CRA revenue figures are sourced by Deloitte and include all direct and agency revenue.
