Radio revenues drop in January and first seven months of financial year

Radio revenues drop in January and first seven months of financial year

The first month of 2013 has seen commercial radio’s advertising revenue decline, with revenue down 3.01% year-on-year to $44m for the five metropolitan markets.

Sydney was one of the biggest losers with a drop of 6.18% to $12.844m.

The decline keeps Sydney in second place behind the Melbourne market which overtook the harbor-city in December.

Melbourne’s ad revenue reached $13.612m after a small decline of 0.85%. Brisbane suffered the greatest drop of 7.02% to $6.79m while Adelaide dropped 5.35% to $4.18m.

Perth bucked the downward trend by growing 5.56% to a total of $6.58m for the month.

The first seven months of the financial year, which ended in Janauary, also show a drop with revenue down 2.02% to $389.95m.

Brisbane was again handed the largest decline of 5.14%, Adelaide dropped 2.99%, Melbourne lost 2.2% to take $118.042m and Sydney was down 1.73% to $119.731m.

Perth is up 2.19% to $54.44m.

Joan Warner, chief executive of Commercial Radio Australia (CRA), said: “The year has begun along a similar trend to last year with advertising revenues patchy among the five metropolitan markets, with some performing better than others, often dependent on local influencing factors.”

“Radio continues to be a resilient media performer in tough economic times and is competing well in attracting advertising dollars in comparison to other traditional media.”

The CRA revenue figures are sourced by Deloitte and include all direct and agency revenue. 




Please login with linkedin to comment

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]