The first month of 2013 has seen commercial radio’s advertising revenue decline, with revenue down 3.01% year-on-year to $44m for the five metropolitan markets.
Sydney was one of the biggest losers with a drop of 6.18% to $12.844m.
The decline keeps Sydney in second place behind the Melbourne market which overtook the harbor-city in December.
Melbourne’s ad revenue reached $13.612m after a small decline of 0.85%. Brisbane suffered the greatest drop of 7.02% to $6.79m while Adelaide dropped 5.35% to $4.18m.
Perth bucked the downward trend by growing 5.56% to a total of $6.58m for the month.
The first seven months of the financial year, which ended in Janauary, also show a drop with revenue down 2.02% to $389.95m.
Brisbane was again handed the largest decline of 5.14%, Adelaide dropped 2.99%, Melbourne lost 2.2% to take $118.042m and Sydney was down 1.73% to $119.731m.
Perth is up 2.19% to $54.44m.
Joan Warner, chief executive of Commercial Radio Australia (CRA), said: “The year has begun along a similar trend to last year with advertising revenues patchy among the five metropolitan markets, with some performing better than others, often dependent on local influencing factors.”
“Radio continues to be a resilient media performer in tough economic times and is competing well in attracting advertising dollars in comparison to other traditional media.”