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Reading: Priceline launches Australia’s biggest beauty playground
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B&T > Advertising > Priceline launches Australia’s biggest beauty playground
Advertising

Priceline launches Australia’s biggest beauty playground

Staff Writers
Published on: 4th September 2013 at 12:08 PM
Staff Writers
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Priceline Pharmacy has kicked off its biggest marketing campaign of the year, ’30 days of fashion and beauty’.

The retailer has partnered with Bauer Media as a diamond sponsor for the seventh year running.

This year, the campaign will see Priceline’s 360 stores turned into ‘Australia’s biggest beauty playground’, and next Thursday Sydney’s Martin Place will be turned into a life-sized beauty playground for the day.

Mark O’Keefe, general manager of marketing at Priceline’s parent company API, said: “This is a campaign we’ve been proud to support since its inception seven years ago. Across the entire month of September we connect with millions of Australian women across multiple platforms – be that through special events around the country, instore promotions and beauty workshops, or special catalogue offers.”

The campaign also features TVCs, magazine advertising, beauty editor in-store events, ‘how to’ online videos and social media activity.

http://www.youtube.com/watch?v=AtgXTsQtaak

CREDITS:

Agency: Working Girls Creative; media: Media Merchants; digital: Hot Glue; PR: Res Publica 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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