Peter Horovitz named new Ogilvy Melbourne MD

Peter Horovitz named new Ogilvy Melbourne MD
SHARE
THIS



Peter Horovitz has been tempted back to agency life after being handed the job of managing director of Ogilvy’s Melbourne operation, saying the offer was “simply one I couldn’t refuse”.

The position has been vacant for two years, since Andrew Baxter took on the CEO role for the whole group, and marks Horovitz’s return to agency life eight years after leaving Young & Rubicam, where he spent 17-years, including five as MD of the Sydney office and CEO of Wunderman locally.

His most recent role has been as a partner at management training firm Red Sky Consulting.

Baxter has confirmed  general  managers of the various business units in Melbourne, including Badjar Ogilvy’s Michael McEwan, OgilvyOne’s Nick Muncaster and Ogilvy Growth Companies’ Andrew Egan are all safe in their jobs.

Horovitz said: “Ogilvy is an incredibly strong brand and has a genuine ‘A’ team of creative and strategic talent under its roof.

“I’ve always loved the business, and have a history of encouraging and fostering collaboration; something that Ogilvy excels at. I’m excited to join the group and help ensure we create the best environment for producing great work that works.”

Baxter said Horovitz has the “proven leadership, commercial instincts, and business acumen to help drive Ogilvy Melbourne on its next stage of growth”, adding: “Ogilvy Melbourne is a big, successful and diverse business. But it’s a busy place, and we need strong overall leadership to set the path for continued growth while the current management team drive the day to day.

“Peter is absolutely the right person to take on that challenge. Each of the heads of our specialist businesses have done a great job in the last 18 months, creating some famous campaigns and excellent results for our clients.

“Peter’s role will be to build on this success and provide the vision, focus, and momentum to consolidate our leadership position in Melbourne for the next decade.”

Please login with linkedin to comment

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]