Pathologists gain momentum with social media campaign

Pathologists gain momentum with social media campaign

The Royal College of Pathologists Australasia has amped up its social media campaign with a third online video via agency The Hallway.

Following the World without pathologists clip released last week, the latest installment introduces an interactive component to the campaign by encouraging viewers to ‘share’ the videos.

Professor Yee Khong, President of the RCPA, said: “We have received extremely positive reviews in response to last week’s videos. This week, we hope to spread the message even further and generate support from a wider audience base.”

“By taking a new approach, we believe we are managing to raise the awareness of pathology and also reach a younger demographic,” Professor Khong said.

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