One Green Bean has launched a new campaign for J&B Scotch Whisky to spruik the brand’s new pre-mix innovation J&B Mash-Up.
To celebrate the launch of the drink, the agency has teamed up with Australia dance music legends The Presets to create a brand new "mash up track" featuring Presets songs from the past ten years.
Drawing on the bands back-catalogue of the last ten years, Julian Hamilton and Kim Moyes have mashed up some of their most notable tracks – including My People, Are You The One and Talk Like That – to create a brand new montage of sonic goodness for the ears of Australia.
The Presets said: “Going through a decade of music was like seeing many moments of our career flash before our eyes. We’ve always enjoyed new and innovative ways to approach our music, and re-working a number of tracks into this brand new mash-up was a really fun experience.”
The Presets’ J&B Mash-Up track will be available from today for exclusive streaming via the J&B Australia Facebook page. They’ve also launched a competition for students to win an end of semester gig from the band.
See below to hear The Presets explain the process behind creating the track and what it was like going through a decades-worth of music to create the mash up.
http://www.youtube.com/watch?v=UR5RZnMwfAg
