NewsLifeMedia is set to replace the newspaper insert Sunday Magazine with a new glossy Sunday Style, a move News Limited said will boost the group’s appeal to lifestyle advertisers.
Sunday Style will be appear in The Sunday Telegraph and the Sunday Herald Sun from March 3 with the final issue of Sunday Magazine to be in the February 24 issues of the papers.
Former Sunday Magazine editor Kerrie McCallum will lead the publication – which will have a focus on fashion, popular culture, food, travel and more – as editor-in-chief
Fiorella Di Santo, group director News Limited, said: “The launch of Sunday Style strengthens our offering to lifestyle advertisers. When you combine Sunday Style with News’ other popular lifestyle brands such as body+soul and taste.com.au, advertisers have a very compelling and powerful avenue to communicate with their audiences.”
“Our lifestyle category continues to flourish with taste.com.au and Kidspot dominating the food and parenting segments respectively. Sunday Style and its intended highly influential style audience is a fantastic complementary addition to our portfolio.”
Nicole Sheffield, managing director of NewsLifeMedia, added: “It will redefine newspaper inserted magazine publishing and lead the market both editorially and for our advertisers.”
“With the incredibly influential roster of columnists and the country’s leading style contributors that Kerrie has put together, Sunday Style is shaping up to be the most exciting launch of 2013.”
In a statement NewsLifeMedis said Sunday Style – which will run across print, tablet, mobile and social – is “destined to be Australia’s most powerful style experience”.
Media personality Hamish Blake, Zoe Foster, Jane Kennedy and Sarrah Le Marquand will feature regularly in the magazine with Donna Hay to share recipes each week.
Kelly Hume, who has previously worked at InStyle, Vogue and Harper’s Bazaar, is Sunday Style’s fashion director.