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Reading: New billboards give Clinique a halo
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B&T > Advertising > New billboards give Clinique a halo
Advertising

New billboards give Clinique a halo

Staff Writers
Published on: 6th August 2013 at 10:53 AM
Staff Writers
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Clinique has launched its first-ever billboard campaign in Australia to promote its new Dramatically Different Moisturising Lotion.

Two billboards feature a 2D extention of the image of the bottle that are lit from behind with LEDs to create a halo effect.

The billboards have been put up at Taylor Square in Darlinghurst, Sydney, and at the junction of Chapel Street and Toorak Road in Melbourne.

Noel Cook, group director of OohMedia Road, said: “We wanted to produce something radically different. The ‘Halo’ campaign is another example of how committed our design and production team is to delivering cutting edge, innovative solutions to maximise the impact of our clients’ ads.”

Clinique marketing manager Renee De Celis said it’s Clinique’s biggest launch in 40 years. “We’re advertising on billboards because we want to make a bigger statement and reach a larger broadcast audience,” she said.

The campaign runs until September.

CREDITS:

Client: Clinique; creative agency: in-house – Global Guidelines; media agency: OMD; media and production: OohMedia 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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