B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mindshare's Rigg-Smith had been “groomed” for top job
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Mindshare's Rigg-Smith had been “groomed” for top job
Media

Mindshare's Rigg-Smith had been “groomed” for top job

Staff Writers
Published on: 11th April 2013 at 11:22 AM
Staff Writers
Share
2 Min Read
SHARE

The new 34 year-old CEO of Mindshare, Katie-Rigg Smith, has confided in B&T that her promotion to top job on Monday was not altogether unexpected.

Rigg-Smith, who is the only female leader of a media agency in Australia, in addition to the youngest, took over from James Greet after he left suddenly last week to take up the role of CEO at Ikon, replacing Dan Johns. 

But Rigg-Smith yesterday told B&T both Greet and GroupM chairman, John Steedman, had been grooming her for a CEO role for more than a year.

“He and Steady had made it clear about a year and a bit ago that they wanted me to be a CEO one day. So the fact that I’m getting the job isn’t the shock, but that James is going is obviously sad.”

Greet, who has driven Mindshare’s Australian, Japan and Korean operations for three years, has been a significant mentor to Rigg-Smith who, up until now, has served as chief strategy officer.

“I’m really excited to be honest. I will admit at first it was a shock that James was leaving and sad to know that he’s going, but he has been amazing to me in my career and I’m really excited by the opportunity now."

Rigg-Smith has been with Mindshare for over 14 years during which time where she worked on the implementation and trading side for a few years before stepping into strategy.  

In her previous role she headed up a team of 28 strategists nationally which involved a mixture of data analysts, insight specialists, strategists and co-creators.

Rigg-Smith will feature on next week’s episode of The Brief, where she will discuss her vision for Mindshare, fundamental changes in the media agency landscape, recent controversies over profit margins, and women in leadership. 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?