After almost two decades off-air Ten has revived the news brand it introduced in the 1970s and rebadged Ten News at Five to Ten Eyewitness News.
For the first time in years OzTam’s preliminary overnight metro ratings today carry the Ten Eyewitness News in place of the familiar Ten News at Five.
The rebranded program was Ten’s most watched show, sitting in 18th place with 675,000 viewers it was the most watched program at 5pm.
At 5.30 pm though Seven’s new Million Dollar Minute pulled in a much larger audience than the news program which runs to six.
Million Dollar Minute, which brings back former Sunrise weather man Grant Denyer to the screen, sat in 13th place with an audience of 811,000 viewers.
Seven again won the night, taking a combined 30.9% share of all free-to-air viewers and 23.1% for its main channel, thanks to the strength of The X Factor (1.4 million).
Seven News (1.419 million) was the most watched program of the night, beating Nine News on 1.331 million viewers.
Nine won the 6.30 to 7pm slot with A Current Affair (1.166 million) but then lost 7pm to 8.30 to Seven with Big Brother watched by 999,000 behind Home and Away’s 1.047 million viewers.
Seven’s Mr Selfridge pulled in 834,000 viewers while The Amazing 80s won Nine an additional 809,000 eyeballs.
Nine took a total 27.6% share of all viewers, the network’s main channel took 20.6%.
The ABC had a strong night with a total 21.4% share of all FTA viewers ahead of Ten’s 15.4%.
SBS took 4.8%.
Please login with linkedin to comment
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]