Merlo Coffee changes colours for State of Origin

Merlo Coffee changes colours for State of Origin
SHARE
THIS



Taking into account the battle between New South Wales and Queensland in the middle of the year, Queensland coffee brand Merlo Coffee is changing up its colours to reflect the Queensland maroon.

During most of the year the blue colours of Merlo Coffee are supported by its locals, however when New South Wales and Queensland clash in the State of Origin the coffee company is admonished for its blue.

From May 26 to June 11 this year Merlo will create collector’s editions of its takeaway cups to support the state’s Rugby League team.

“Merlo Coffee has been blue for 22 years, blue is in our branding DNA, it’s how we are recognised and loved in a competitive world,” Dean Merlo, founder of the coffee company, said.

“But we’ve had enough. Every State of Origin season we have New South Wales supporters coming in, declaring Merlo a cockroach supporter, a true-blood blue, and it’s devastating to me, to our team and to everything Merlo stands for as a proud Queenslander.

“We have to stamp Maroon on Merlo to answer Billy Moore’s inspirational half time call in Game 1 State of Origin 1995, to stand as tall as the King at Suncorp Stadium and state our intentions – that we are a Queenslander!” 

Along with the cups, Merlo staff will don Maroon shirts, and while not a difficult decision, Merlo said it took time to come into effect.

“We decided to turn maroon last year, but given production and logistics required, we had to bide our time, just as the mighty Maroons wait for their right time to show the Blues what State of Origin football is all about!” he said.

Please login with linkedin to comment

Latest News

“Come The F@ck On!” Fury As Man Charged $18 For Two Ice-Creams As Flake Shortage Grips UK
  • Media

“Come The F@ck On!” Fury As Man Charged $18 For Two Ice-Creams As Flake Shortage Grips UK

A British man has made the headlines after he savaged an ice-cream vendor on Facebook for slugging him £10 ($A18.30) for two ice-creams with a Flake. Apparently the high cost of the ice confection treat is due to the current heatwave in the UK (temperatures topping 27 degrees in places) that’s led to people overwhelming […]

by B&T Magazine

B&T Magazine
“Repeat, This Is Not A Joke!” Adani Releases Climate Action Corporate Video!
  • Campaigns

“Repeat, This Is Not A Joke!” Adani Releases Climate Action Corporate Video!

Adani – the Indian-based multinational that owns the highly controversial coal mine in Queensland’s Galilee Basin – has jumped on the corporate goodwill bandwagon, releasing a climate activism video. The one-minute, 20-second video is called “#ican” and, rather than point the blame at corporates for climate inaction, it infers it’s more an individual’s responsibility. The […]

Facebook Joins Forces With Lifeblood To Launch New Blood Donations Feature
  • Media
  • Technology

Facebook Joins Forces With Lifeblood To Launch New Blood Donations Feature

Facebook is has announced a partnership with Australian Red Cross Lifeblood (Lifeblood) across Australia to help top up the nation’s blood supply with much-needed new donations. Launching as part of Lifeblood’s National Blood Donor Week (14-20 June), Facebook’s new Blood Donations feature has already helped over 100 million Facebook users sign up to receive notifications […]

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Technology

Twilio Segment Launches Journeys To Help Marketers Improve Personalisation

Twilio Segment has announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. A customer journey is the entire experience a customer has while interacting with a brand, over […]

New Zealand’s Favourite Ad Revealed
  • Media

New Zealand’s Favourite Ad Revealed

Insight agency TRA has asked 1,000 New Zealanders about their favourite ads, and the top ten ads most liked by the public are also very effective at achieving business results. According to the findings, ASB’s “Ben and Amy” has taken the number one spot, with nearly twice as many people mentioning this ASB campaign as […]

It’s Time To Refocus Customer Experience In The Era Of Risk
  • Opinion

It’s Time To Refocus Customer Experience In The Era Of Risk

In this guest post, Andy Mellor, regional vice president, ANZ at Kofax, asks what does customer experience look like in this era of privacy and risk? “You never get a second chance to make a first impression.” If only you had a dollar for every time you heard this saying, right? When we talk about customer […]

Influencer Exposed For Faking Business-class Flight
  • Marketing
  • Media

Influencer Exposed For Faking Business-class Flight

A French influencer has been snapped travelling in economy despite posting a photo of herself flying business class on social media. Océane El Himer, a Dubai based French model and influencer, posted a photo of herself posing in front of a business class seat on a recent flight, with the caption “Next stop: Monaco. Je […]

A Naked Shane Jacobson Saves Water For Sydney Water
  • Campaigns

A Naked Shane Jacobson Saves Water For Sydney Water

Aussie actor and media personality Shane Jacobson has joined forces with Sydney Water to launch a new water conservation campaign called Turn it off, Bob – urging us to think differently about our relationship with water. The campaign launched yesterday, and features Jacobson in character as the likeable larrikin, ‘Bob’, whose long steamy shower sparks […]

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]