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Reading: Macquarie Radio doubles profit despite Jones gaffe
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B&T > Media > Macquarie Radio doubles profit despite Jones gaffe
Media

Macquarie Radio doubles profit despite Jones gaffe

Staff Writers
Published on: 19th February 2013 at 8:46 AM
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Macquarie Radio Network managed to double it's profits for the first half of the financial year despite the loss of ad revenues from the Alan Jones breakfast show falling in it.

Jones was forced to make an apology as advertisers pulled their support last year after a comment he made about Prime Minister Julia Gillard's dead father, costing tens of thousands in revenues.

Despite this and a depressed ad market the company recorded a $4.7m profit on the first six months, due to the absence of loss making MTR.

The figures also included a $1.7m fee for the London Olympic coverage, while the network revealed its share of the radio ad market in Sydney has slipped from 25% to 23.5%.
 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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