MX strikes fold, but Fairfax missing from PANPA ad awards
The MX has scooped the gongs for the two best ads of the year for major newspapers at the annual PANPA Ad Awards for in-house excellence in advertising solutions.
It’s executions for MX Wrap on Live Editorial and Big Bash won the 90,000+ circulation best single ad for a client and best single campaign for a client in Sydney last night.
West Australian Newspapers picked up a few awards while News also scooped some gongs, but Fairfax failed to pick up any awards in the major categories.
New Zealand scooped two of the three advertising executive of the year gongs, but David Trott, key account manager for the Victorian Government at News Australia Victoria was named display advertising exec of the year.
Chief executive of The Newspaper Works Mark Hollands said: “It’s very encouraging to see how high the standards are – and the fact they are rising every year, particularly across regional publishing.”
Selected winners:
PRINT Best single advertisement for a client Circ.90,000+
WINNER mX – mX Wrap on LIVE Editorial
PRINT Best print campaign for a client Circ.90,000+
WINNER mX – Big Bash
PRINT Best advertising feature or supplement – can include editorial-driven environment Circ.90,000+
WINNER WA Newspapers – Business Insider
PRINT Best advertisement / campaign promoting print in a trade publication or as an in-house ad Circ.90,000+
WINNER Singapore Press Holdings – Sph iinkAwards – Alice in Wonderland
DIGITAL (OPEN) Best single advertisement for a client
WINNER News Australia Queensland – Subway Lumberjack
DIGITAL (OPEN) Best campaign for a client on a digital platform
WINNER The Riverine Herald – Moama Bowling Club
DIGITAL (OPEN) Best dedicated digital environment for a client
WINNER APN NZ Media – Mercedes One to Watch
INTEGRATED SOLUTIONS (OPEN) Best integrated campaign for a client – one or more platforms
WINNER WA Newspapers – PIAF
INTEGRATED SOLUTIONS (OPEN) Best multi-title campaign for a client
WINNER News Australia Queensland – Tourism Events QLD Deal of the Week
INNOVATION (OPEN) Best new idea / execution to deliver value and / or reach for a client
WINNER WA Newspapers – Point & Pay
CRAFT (OPEN) Best copywriting
WINNER Fiordland Advocate – Te Anau Tartan Festival
CRAFT (OPEN) Best photograph or illustration
WINNER News Corp Australia – Kevin
WE WISH (OPEN) Best idea a client did not buy but you wish they had
WINNER Leader Community Newspapers – Crown Ultimate Experience
Ashburton Guardian – Farmers for Farm Safety 1
COLLABORATION (OPEN) Best multi-department or individual collaboration to deliver value to a client
WINNER WA Newspapers – Fringe World Festival
EXECUTIVE EXCELLENCE Advertising Manager/Director of the Year
WINNER Janine Davy – Advertising Manager – Rotorua Daily Post
EXECUTIVE EXCELLENCE Display Advertising Executive of the Year
WINNER David Trott – Key Account Manager Victorian Government – News Australia Victoria
EXECUTIVE EXCELLENCE Classified Sales Executive of the Year
WINNER Sarah Dyer – Account Manager – APN NZ Media
EXECUTIVE EXCELLENCE Creative Services Professional of the Year
WINNER Shahn Welsh – Art Director – News Australia
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