Leo Burnett Sydney has launched the next phase of GIO’s ‘It’s a trust thing’ campaign with a new TVC called ‘Whistle and hum’.
Featuring GIO’s customer response team in action, whistling along to the soundtrack from Thunderbirds, the campaign focuses on the tagline ‘when your world stops, we go into action’.
Peter Williams, executive manager of marketing for GIO, said: “This campaign brings tangibility to what we do for our customers every day.”
Andy DiLallo, chief creative officer for Leo Burnett Sydney, added: “By drawing on the attributes of heroism and responsiveness in the face of real life human experiences, we are able to highlight the brand in action while creating and building a feeling of relief and trust that GIO is there when you need them most.”
Credits:
Client: GIO; head of marketing: Lisa Harrison; executive marketing manager: Peter Williams; marketing manager: Kate Barlow; agency: Leo Burnett Sydney; chief creative officer: Andy DiLallo; creative group heads: Sharon Edmondston, Misha McDonald; copywriter: Scot Waterhouse; agency TV producer: Tim Denton; agency print producer: Jeremy DeVilliers; group business director: Suzie Baker; senior business director: Tanya Vragalis; senior business manager: Rosie Fiorentino; production company: Plaza Films; director: Dave Klaiber; producer: Suzannah DiLallo; editing company: Heckler; sound design: Song Zu
