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B&T > Media > K-Rudd woos Aussie expats
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K-Rudd woos Aussie expats

Staff Writers
Published on: 27th August 2013 at 12:25 PM
Staff Writers
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The Labor Party’s advertising dollars have stretched offshore, with Kevin Rudd again courting the votes of Australian expats in Hong Kong.

 The picture of the outdoor advertisement sent to B&T below is in Hong Kong district, Central. It marks a return to overseas advertising for K-Rudd who employed the same tactic in the 2007 election.

In 2007, Labor reportedly splashed out on a billboard site in Hong Kong’s Tsim Sha Tsui (TST) that went for more than $11,000 a month.

This year’s ad shows a beaming Rudd next to the party’s ‘A new way’ slogan and mentions “a positive plan for schools, jobs and a strong economy”.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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