Music is being used as a behavioural change motivator in a campaign that encourages beachgoers to dispose of their garbage in bins.
‘Junk Jukebox’ is an installation that is roaming Sydney’s beaches over the Australia Day long weekend with blues musician Ash Grunwald playing live tunes in the jukebox for every piece of deposited rubbish.
The campaign was created for the Councils of Waverley and Randwick, and brought together GPY&R, Will O’Rourke and The Glue Society.
“By using music as a reward, we’re not just getting people to chuck their rubbish in the appropriate bins. We may even move punters to go as far as picking up other peoples’ litter and put it in the bin,” Bart Pawlak, executive creative director at GPY&R Sydney, said.
The Glue Society designed the installation as a giant carousel structure with multiple bins which rotates to reveal the musicians when rubbish is thrown away.
The Junk Jukebox first appeared on Coogee beach yesterday (January 23) and is moving to Bondi beach.
Drink containers, cigarette butts and plastic bags are the most common types of litter found on these beaches and the hope is that Junk Jukebox can eliminate them from the shores.
