B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Channel Nine into Deep Water
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Channel Nine into Deep Water
Media

Channel Nine into Deep Water

Staff Writers
Published on: 11th October 2013 at 11:49 AM
Staff Writers
Share
3 Min Read
SHARE

Kellogg’s Nutri-Grain has partnered with Sydney-based Brand Faction, to create an eight-part reality TV show that sees six Nutri-Grain Ironman athletes taking on extreme challenges in a bid to win $100,000.

Premiering on Channel Nine on Sunday October 13 at 4:30pm, Deep Water is hosted by Ironman legends Zane Holmes and Wes Berg, an ironman himself and trainer to current world champion surfer Joel Parkinson. Together, Zane and Wes will issue a series of individual and team challenges to Ironman’s biggest names – Shannon Eckstein, Matt Poole, Caine Eckstein, Kendrick Louis, Tanyn Lyndon and Ky Hurst.

Although used to tough physical challenges when in competition, the six will be thrown out of their comfort zone, being asked to adapt and compete in conditions and locations completely alien to them.

The challenges include high cliff jumping, rock running, racing over razor sharp reefs, the ‘lung buster’, which comprised of underwater race swimming and gorge running in 50 degree heat.

“This is new territory for the Nutri-Grain brand but we wanted to create a platform for the Ironman athletes to showcase their capabilities and personalities outside of the Ironman Series,” said Ian Blackhall, marketing manager for Kellogg Australia.

“They’re phenomenal athletes but they’re also just a great bunch of guys and role models for teens everywhere. We think this reality series will enable consumers to connect more closely with the Nutri-Grain Ironmen.”

Tony Gordon, managing director of Brand Faction added, “To truly provoke a connection with the brand’s audience, we needed to place the Nutri-Grain brand ambassadors in an environment that could expose their human frailties. It’s an exciting time to be working on a brand prepared to make brave investments like this.”

In 2013, Kellogg’s has restaged the Nutri-Grain brand with new packaging, branding and advertising as well as taking control of the 2014 Nutri-Grain Ironman Series.

Deep Water is sponsored by Kellogg’s Nutri-Grain and the Western Australian Government. The series is a prelude to the Nine Network’s exclusive broadcast of the world-renowned Nutri-Grain IronMan and IronWoman Series starting January 19, 2014.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?